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They have a lot of members on cheap subscriptions that are subsidised by new signups on expensive ones.
The idea is to run an email campaign, where we ask low-price members whether they can afford to upgrade.
Send them to a page where we show them their current subscription plan, the price that LBC is subsidising them, and ask them to upgrade to a contemporary plan if they can
They have a lot of members on cheap subscriptions that are subsidised by new signups on expensive ones.
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