| Subjects of Study | ||||
|---|---|---|---|---|
| The links below are to the parent GitHub repos of completed courses, resources, my own notes, links to articles, etc. about the topics shown below. They are designed to be my "go-to" place for teaching myself the given subject. | ||||
| Analytics | Computer Science | Product Development | UX / UI Design | Front End Development |
- Books and Long-Form:
- Amplitude - Mastering Retention
- Amplitude - Engagement Games
- AARM Method
- AARRR Startup Metrics for Pirates
- Game Framework
- Links and Resources
- AARM Metrics or the AARM Method is a framework for understanding a product's metrics
- AARM is an acronym that refers to the four main categories: Acquisition, Activation, Retention, and Monetization.
- Acquisition
- tracking customer sign-ups
- Activation
- getting those acquired users to register fully (i.e. for Google+, upload a photo or complete their profile)
- Retention
- getting users to use the service
- Monetization
- collecting revenue from users
- Acquisition — where/what channels do users come from?
- Activation — what percent have a “happy” initial experience?
- Retention — do they come back and re-visit over time?
- Referral — do they like it enough to tell their friends?
- Revenue — can you monetize any of this behavior?
- helps you identify which metrics you should use for your product / service
- There are four steps to this framework:
- Step 1: Articulate Your Goals
- Step 2: List the Actions That Matter
- Step 3: Define Your Metrics
- Step 4: Evalute Your Metrics
- The case for metrics BEFORE you start development:
- Metrics help you maintain focus
- Metrics set a common goal for team to rally around
- Metrics hold you (the PM) accountable to your users and business
- Metrics enable more objective decision-making during the critical launch period, including triage and prioritization
- Metrics Links:
- Top 11 Frameworks Every Product Manager Should Know
- AARRR: Startup Metrics for Pirates
- AARM Method
- GAME Framework
- HEART