By Rohit Devanaboina, Raiymbek Ordabayev, Fahad Alsubaie, Madhumitha Sriram and Olimpia Borgohain
In this analysis we design, launch, and analyze an experiment in collaboration with Six Squad, a Kazakhstani streetwear startup, to quantify the effectiveness of WhatsApp Ads and nudge marketing to drive sales of luxury streetwear.