Analyzing and AB Testing

Project details:

For this project, I used AB testing and linear regression. To understand customers' behavior to help a company understand if they should implement the new page, keep the old page, or perhaps run the experiment longer to make their decision.

A/B test:

• In A/B test we set up our hypothesis to test if new page results in better conversion or not.
• We will simulate our user groups with respect to conversions.
• We will find the the p_value.
• We will also use an alternative approach to validate / double check our results and decide whether to reject the null hypothesis.

Eslam Abou-shashaa