Gopls in the dev branch is collecting telemetry data currently, but since the upload config doesn't include counters from dev versions of gopls, the collected counters are never being uploaded. For testing, include devel version in the config during the dev cycle.
Alternative #1: we can have a separate version of config used for development and staging, and include devel there.
Alternative #2: tag gopls.
cc @golang/tools-team @jamalc