Brand guidelines

[mtrythall]

On /brand/ we should have documented brand guidelines around typography and colors.

[mtrythall]

WRT colors, it's likely documentation of the existing colors + palette, or exploration and documentation of the existing colors + new palette for various deliverables (i.e. the site).

[chadwhitacre]

Existing colors now lightly documented on brand page (see also #9). Good to close?

[patcon]

fwiw, not sure I find the media section constructive:
http://building.gittip.com/brand/

To be honest, it comes across as pretty dismissive and self-aggrandizing, and seems to clash with the brand values we set out at the top of the page. It reads like it was written by someone who has had a bad experience. I would counter that not all journalists deserve the lack of respect that it seems to engender. It certainly doesn't seem like a voice I would claim as my own :)

[chadwhitacre]

@patcon Fair enough, worth a conversation. Reticketed as #17.

Let's keep this ticket about documenting existing typography and colors.

[mtrythall]

Thanks for the color palette and fleshing out of the brand section. That gives us a bit to work with. I am curious to hear what @thefoxis would need/want from a visual design or aesthetic perspective. Every designer is a little different.

[thefoxis]

I'd enhance the current palette a bit. I don't feel like we need to re-imagine all of it. But more on this in #16.

@mtrythall — honestly here is what I'd like to acheive with the redesign:

• brand and design consistency across the product
• ease of use
• clarity of product's purpose and call to actions
• voice and tone incorporated into visuals and copy
• full-on responsiveness

These are, so to say, top-level goals. More specifically:

• optimization for HiDPI displays (using SVGs, improving font rendering)
• better typography and thus, hierarchy
• more white space
• less patterns, more distinction of call to actions (more leading the user kind of thing)

I think that gives a pretty good perspective? I actually think that Kickstarter is a pretty good example here. They do somewhat similar things and their UI (web and iOS) is really well done.

[chadwhitacre]

I think that gives a pretty good perspective?

Yeah, that's fantastic. Now that Building Gittip is far enough along, I've migrated the "Breathing With Both Lungs" document over from Google Docs, and have added the goals you've articulated (in b849ad4):

http://building.gittip.com/projects/breathing-with-both-lungs/

[chadwhitacre]

In other news, I'm declaring victory on this ticket. We have Brand Guidelines! :-)

Let's reticket additional improvements.