Research Plan: Data Expert Persona

[LouismChan]

Overview

We need to create a research plan for talking to data experts to understand how they would like to use their expertise to give back to their community.

Action Items

• Familiarize with targeted persona in
  • Refining the "Data Literacy" Journey Designs #90
  • User Persona in Mini Presentation
  • wiki page of prior research
  • Research Plan: Community Activist Persona #127
  • Research Plan: Data Enthusiast Persona #154
• Read Guide: How to - Write a Research Plan and Create a Guide/Template: Research Plan#120
• Keep up with current recruitment activities: ATD Persona 1 Recruitment Strategy #147, Persona 1 Recruitment - Contact Community Leaders #153,
• Create research plan draft
• Create user screener survey
• Review with PM (@lrchang2 ) and edit based on feedback
• Review with UX research team (@ExperimentsInHonesty) and edit draft based on feedback
• Send out screener survey

Resources/Instructions

• UX Research Protocol #75
• Access the Data - Research Plan for Website
• Persona 1 Research Plan
• Persona 1 Screener Survey
• Data Enthusiast Persona Research Plan (Survey)
• Data Expert Persona Research Plan draft
• Data Expert Persona Screener Survey draft & Data Expert Screener Survey Form.
• Data Expert Persona Interview Script #176
• Interviews for Data Expert Persona #185
• Data Expert Persona Synthesis: Affinity Map #201

[LouismChan]

@Joyce Yang’s user interview is a very useful user/field research piece that helps us understand a possible data expert user better. He is a Senior Director of Research & Data Analysis who oversees data analysis and social justice research at a Community Activist organization. But he doesn't know very much about 311 Data. So he is an example of a possible target data expert user of 311 Data workshops. It is people like him who, by understanding better how to use 311 data, can help and motivate others to use 311 data to better their community.

Also see this Civis Analytics article and this StateScoop article about the new “Know Your Community” platform, "an Esri-powered digital suite detailing almost anything that a Los Angeles resident would want to know about their neighborhood in premade interactive maps, graphs and charts." And about current efforts in LA on "expanding its data literacy program by building out models instructing community members on how to make their own data maps, how to filter 311 data in the Open Data Portal, and even how to create their own web apps."

[LouismChan]

@Aparna1Gopal @kimberly-tellez @joyceeyang @jjaylo @lrchang2 @steffiekim This LA Data Platform group and here may be a possible recruitment target. This is the #153 ATD - Community Leaders Contact List

[LouismChan]

Working on this Data Expert Persona Research Plan draft, which has a Data Expert Persona Screener Survey draft.

[LouismChan]

@lrchang2 Sent out Data Expert Screener Survey Form to the Hack For LA slack data science channel and the LA Data Platform group. Already got back a couple of positive responses.

Gave @joyceeyang a copy of the screener survey to send out.

Contacted @akhaleghi about going on the Thursday evening data science meeting to ask people to fill out survey.

[lrchang2]

exciting! great work @LouismChan. look forward to seeing next steps

[LouismChan]

Steve Rezhener @SteveRezhener from LA Data Platform group responded and agreed to do a social media post of the screener survey.