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<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>DevOps Kung fu</title>
<meta name="description" content="The Introduction to Chef Style DevOps Kung fu">
<meta name="author" content="Adam Jacob">
<meta name="apple-mobile-web-app-capable" content="yes" />
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<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no, minimal-ui">
<link rel="stylesheet" href="css/reveal.css">
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</head>
<body>
<div class="reveal">
<!-- Any section element inside of this container is displayed as a slide -->
<div class="slides">
<section class="center">
<img src="images/chefconf-2015-triangle.png" alt="ChefConf 2015" width="600">
</section>
<section class="center" data-background="images/marvel/iron-fist-1-cover.png">
<div class="see-through">
<h1>Chef Style DevOps Kung Fu</h1>
<p>
<small><a href="mailto:adam@chef.io">Adam Jacob</a> / CTO of <a href="http://chef.io">Chef</a> / <a href="http://twitter.com/adamhjk">@adamhjk</a></small>
</p>
<p>
<small>
<a rel="license" href="http://creativecommons.org/licenses/by-sa/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" /></a><br /><span xmlns:dct="http://purl.org/dc/terms/" property="dct:title">Chef Style DevOps Kung fu</span> by <a xmlns:cc="http://creativecommons.org/ns#" href="http://chef.io" property="cc:attributionName" rel="cc:attributionURL">Chef Software, Inc.</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution-ShareAlike 4.0 International License</a>. <a href="attribution.html">A full list of incorporated sources is included.</a>
</small>
</p>
</div>
</section>
<section data-background="images/unique.jpg">
<aside class="notes">
<h1>Devops</h1>
<ul>
<li> Devops comes from the lived experience of the practitioner
<li> Making it, in all cases, unique to the practitioner
<li> We had a lot of overlapping experiences though
<li> Relationship to failure
<li> High trust, high interaction relationships with each other
<li> A penchant for automation
<li> A tendency towards self reliance
<li> Obsession with metrics and graphs
<li> A focus on revenue and availability
</ul>
</aside>
</section>
<section data-background="images/struggle.jpg">
<aside class="notes">
<h1>Devops and the struggle for definition</h1>
<ul>
<li> I think the struggle to define devops comes from this nature
<li> You can look at an individual, and see the 'school' they came from
<li> If you look at the 10 people I worked with longest, they way they 'do devops' is very, very similar to mine
<li> Its not surprise - our experiences are very similar
<li> The further you go from there, the more small differences there are
<li> In general, the macro trend holds - you can see us all under one umbrella, with many small differences
</ul>
</aside>
</section>
<section class="center">
<img src="images/kung-fu-santa.jpg" alt="Kung Fu Santa">
<h1>Gōngfu (功夫)</h1>
<p>
<ul>
<li>功 (gōng) meaning "work", "achievement", or "merit"
<li>夫 (fū) often treated as being a word for "man"
</ul>
</p>
<p>
<span class="yellow">The excellence achieved through long practice in one's skills</span>
</p>
<small><a href="http://en.wikipedia.org/wiki/Kung_fu_%28term%29">Source</a></small>
<aside class="notes">
Kung fu is like that
<ul>
<li> Originally, it did not mean just to practice martial arts
<li> It referred to the process of ones training - the refinement of body and mind, the learning and perfection of your skills
</ul>
</aside>
</section>
<section class="center" data-background="images/shaolin-masters.jpg">
<h1><span class="green">Wushu (武术)</span></h1>
<div class="fragment see-through">
<ol>
<li><span class="blue">Basics</span></li>
<li><span class="yellow">Forms</span></li>
<li><span class="gold">Application</span></li>
</ol>
</div>
<aside class="notes">
<h1>Many styles of Wushu</h1>
<ul>
<li> Hundreds of different schools
<li> They vary widely on what they emphasize
<li> But the broad methods are the same
<li> Basics - the fundamental internal/external foundation
<li> Forms - a series of predetermined behaviors that can combine to a continuous way of acting
<li> Applications - using your Kung fu in the field, and adapting the basics and forms to your situational awareness
Source - http://en.wikipedia.org/wiki/Kung_fu_%28term%29
</ul>
</aside>
</section>
<section>
<img width="75%" src="images/thing.gif" alt="The Thing as Boxer">
<aside class="notes">
<ul>
<li> When you see someone doing it, and you are broadly ignorant, you know its different than boxing
<li> When you are someone who knows it well, you can tell the differences right away
<li> Its because the basics and forms are different
<li> Both are obviously fighters, but only one is Wushu
<li> You can have strong kung fu at both boxing and wushu
<li> Sound familiar?
</ul>
</aside>
</section>
<section data-background="images/kung-fu-lunchbox.jpg">
<div class="see-through">
<h1>Devops Kung fu</h1>
<ul>
<li> A deep well of <span class="blue">practical philosophy</span>
<li> Broad experience, <span class="green">unique</span> to each individual
<li> <span class="yellow">Recognizable</span> by the basics and forms
<li> <span class="gold">Practically applied</span> to the situations in your life
</ul>
</div>
<aside class="notes">
<ul>
<li> There is a deep well of practical philosophy
<li> There is a broad base of experience, unique to each individual
<li> We are recognizably similar
<li> There is a way to teach people how to do it
<li> It starts with the basics, and everyone must master them
<li> It moves to Forms - predetermined behaviors that can be combined into continuous sets of actions
<li> It ends in Application - actually doing your Kung fu in the field, using what you have learned
<li> TMTOWTDI is true and honest and important
<li> However - if you don't know how to do it, you could probably skip the 15+ year journey of difficulty
<li> And practice the basics, learn the forms, and apply them in your life
</ul>
</aside>
</section>
<section data-background="images/the-purpose-of-argument.jpg">
<aside class="notes">
<h1>We can and often do argue about what it means</h1>
<ul>
<li> Those arguments might change what overall makes a form
<li> But they don't change its nature
<li> We have a common language and palette for expression of our ideas
</ul>
</aside>
</section>
<section data-background="images/principles.jpg">
<div class="see-through">
<h1><span class="blue">DevOps</span> is <span class="green">reinventing</span> how we run our <span class="yellow">businesses</span></h1>
</div>
</section>
<section data-background="images/the-marvel-universe.png">
<div class="see-through">
<h1>Who practices it?</h1>
<h2><span class="gold">Everyone</span></h2>
<ul>
<li> The application will be different, but the principles hold
<li> We are not generalists - we are <span class="blue">well connected specialists</span>
</ul>
</div>
<aside class="notes">
<ul>
<li> CEOs and Executives
<li> Managers (Cyclops)
<li> Systems Administrators (Beast)
<li> Software Developers (Storm)
<li> Network Administrators (Kitty Pryde)
<li> Security Professionals (Wolverine)
<li> Sales Reps (Cannonball)
<li> Product Managers (Forge)
<li> All of these roles (and more) should practice our Kung fu
</ul>
</aside>
</section>
<section>
<h1>Chef Style DevOps Kung fu</h1>
<img src="images/chef-style.jpg" alt="Chef Style">
<aside class="notes">
<h1>This is my Devops Kung fu</h1>
<ul>
<li> I call it "Chef Style"
<li> It comes from my experience
<li> As a systems administrator
<li> As a software developer
<li> As an entrepreneur
<li> As an executive
<li> As a human being dedicating my adult life to the internet
<li> As a father
</ul>
</aside>
</section>
<section>
<small><span class="blue">None of the below endorse this talk, or Chef Style DevOps Kung fu</span></small>
<table class="influences">
<tr>
<td class="influences">
Mark Burgess
</td>
<td class="influences">
Johnny Cash
</td>
<td class="influences">
John Allspaw
</td>
<td class="influences">
Sammy Hagar
</td>
</tr>
<tr>
<td class="influences">
Nathan Haneysmith
</td>
<td class="influences">
Ronnie James Dio
</td>
<td class="influences">
Tom Thomas
</td>
<td class="influences">
Jesse Leach
</td>
</tr>
<tr>
<td class="influences">
Christopher Brown
</td>
<td class="influences">
Ben Rockwood
</td>
<td class="influences">
Jesse Robbins
</td>
<td class="influences">
Jez Humble
</td>
</tr>
<tr>
<td class="influences">
Barry Crist
</td>
<td class="influences">
Thich Naht Hanh
</td>
<td class="influences">
Mitch Hill
</td>
<td class="influences">
Larry Wall
</td>
</tr>
<tr>
<td class="influences">
Paul Edelhertz
</td>
<td class="influences">
Lao Tzu
</td>
<td class="influences">
Soo Choi
</td>
<td class="influences">
Jennifer Dumas
</td>
</tr>
<tr>
<td class="influences">
Alex Ethier
</td>
<td class="influences">
Yukihiro Matsumoto
</td>
<td class="influences">
Jeff Hackert
</td>
<td class="influences">
Theo Schlossnagle
</td>
</tr>
</table>
<small><span class="gold">This list is not complete, or in order. I ran out of room.</span></small>
<aside class="notes">
<ul>
<li> It draws on many important influences
</ul>
</aside>
</section>
<section data-background="images/foundational-document.jpg">
<div class="see-through">
<h1>Foundational Document</h1>
<ul>
<li>On Github: <a href="http://github.com/chef/devops-kungfu">http://github.com/chef/devops-kungfu</a>
<li>Join by PR
<li>We work together to develop our principles, forms, and applications
<li>Start your own school by forking, removing the names, and changing the content
</ul>
<a rel="license" href="http://creativecommons.org/licenses/by-sa/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" /></a>
</div>
<aside class="notes">
<ul>
<li> This talk is my foundational document of that Kung fu
<li> Once you have watched it, you can join my school
<li> We can develop the basics, our forms, and help on application
<li> Talib Kweli explained to me that artists amplify the movement they see in the world
<li> Marvin Gaye didn't write What's Goin On and <li>then<li> the movement happened
<li> The movement happened, and Marvin had to respond to, and amplify it, with his art
<li> That is my intent here - I will use my platform to raise up the voices of those who are doing the work
<li> And we can then leverage it as a platform to help each other
<li> And to further our aims of having our workplace be a better place
</ul>
</aside>
</section>
<section data-background="images/Elements_of_Style_cover.jpg" data-background-size="100px" data-background-repeat="repeat">
<div class="see-through">
<h1>Elements of DevOps</h1>
<table>
<tr>
<td>
<span class="blue">Principles</span>
</td>
<td>
(Universal)
</td>
</tr>
<tr>
<td>
<span class="green">Forms</span>
</td>
<td>
(Shared)
</td>
</tr>
<tr>
<td>
<span class="yellow">Application</span>
</td>
<td>
(Unique)
</td>
</tr>
</table>
</div>
<aside class="notes">
<ul>
<li> The principles we aspire to (How you recognize DevOps when you see it)
<li> Wushu calls this the 'basics', but it involves a lot of pushups, and there isn't a lot of pushups in devops
<li> This includes a definition of DevOps
<li> The forms we use - the actual things we practice, that try and re-enforce and bolster our principles
<li> The application - the use of those forms in our actual situation
<li> These three things are the evolutionary arc of your practice - in the beginning, you learn from others
<li> As you grow, you will use the forms others have used to learn about the deeper meaning and philosophy
<li> The more you apply them in practice, the less reliant on the forms you will be - it all just becomes the natural flow
<li> Leading you, and anyone else, to be where those of us with already strong Kung Fu are - uniquely suited to our task
<li> (It's not about whether you are good at it - it's about the soul of our kung fu)
</ul>
</aside>
</section>
<section data-background="images/principles.jpg">
<div class="see-through">
<h1><span class="blue">Principles</span></h1>
<small>Universally held beliefs; the foundation of all DevOps styles</small>
</div>
</section>
<section data-background="images/save-the-princess.jpg">
<div class="see-through fragment">
<h1>DevOps</h1>
<blockquote>A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.</blockquote>
</div>
<aside class="notes">
<ul>
<li> Focused on how we build and operate - it encompasses the details of how we build things, and the details of how we operate them
<li> High velocity organizations - because we aren't very good at operating slow moving organizations; we were built to go fast
<li> Born from the experiences of it's practitioners - many of whom were the web innovators - because they were the first ones that had to go fast
<li> 'Do not be timid about the scope or the influence - we are re-inventing the way we run businesses"
</ul>
</aside>
</section>
<section data-background="images/save-the-princess.jpg">
<div class="see-through">
<h1>Cultural and professional</h1>
<ul>
<li><span class="yellow">Cultural</span> like Hip Hop, Heavy Metal, or Otaku
<li><span class="gold">Professional</span> like an MC, Lead Guitarist, or Animator
</ul>
<hr>
<blockquote><small><b>DevOps</b>: A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.</small></blockquote>
</div>
<aside class="notes">
<ul>
<li> Focused on how we build and operate - it encompasses the details of how we build things, and the details of how we operate them
<li> High velocity organizations - because we aren't very good at operating slow moving organizations; we were built to go fast
<li> Born from the experiences of it's practitioners - many of whom were the web innovators - because they were the first ones that had to go fast
<li> 'Do not be timid about the scope or the influence - we are re-inventing the way we run businesses"
</ul>
</aside>
</section>
<section data-background="images/save-the-princess.jpg">
<div class="see-through">
<h1>Focused on how we build and operate</h1>
<ul>
<li>Encompasses the details of how we <span class="yellow">build</span> things
<li>And how we <span class="gold">operate</span> them over time
</ul>
<hr>
<blockquote><small><b>DevOps</b>: A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.</small></blockquote>
</div>
<aside class="notes">
<ul>
<li> High velocity organizations - because we aren't very good at operating slow moving organizations; we were built to go fast
<li> Born from the experiences of it's practitioners - many of whom were the web innovators - because they were the first ones that had to go fast
<li> 'Do not be timid about the scope or the influence - we are re-inventing the way we run businesses"
</ul>
</aside>
</section>
<section data-background="images/save-the-princess.jpg">
<div class="see-through">
<h1>High velocity organizations</h1>
<ul>
<li>Our experiences were in building high velocity organizations
<li>The same principles applied to low velocity organizations bring instability
</ul>
<hr>
<blockquote><small><b>DevOps</b>: A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.</small></blockquote>
</div>
<aside class="notes">
<ul>
<li> Born from the experiences of it's practitioners - many of whom were the web innovators - because they were the first ones that had to go fast
<li> 'Do not be timid about the scope or the influence - we are re-inventing the way we run businesses"
</ul>
</aside>
</section>
<section data-background="images/save-the-princess.jpg">
<div class="see-through">
<h1>Born from the experiences of its practitioners</h1>
<ul>
<li>Most of whom were <span class="yellow">web innovators</span>
<li>The <span class="gold">first explorers</span> of DevOps
</ul>
<hr>
<blockquote><small><b>DevOps</b>: A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.</small></blockquote>
</div>
<aside class="notes">
<ul>
<li> 'Do not be timid about the scope or the influence - we are re-inventing the way we run businesses"
</ul>
</aside>
</section>
<section>
<h2>Design for the <span class="blue">safety</span>, <span class="green">contentment</span>, <span class="yellow">knowledge</span> and <span class="gold">freedom</span> of both your peers and your customers.</h2>
<aside class="notes">
<ul>
<li>Design is fundamental</li>
<li>Each choice you make needs to make life better for the humans involved</li>
<li>That also leads to better business outcomes, as we'll learn later</li>
<li>Ultimately, the most scalable, fastest systems are also the ones that are best for the humans involved, most of the time</li>
</ul>
</aside>
</section>
<section data-background="images/safety.jpg">
<div class="see-through">
<h1>Safety</h1>
<ul>
<li>Human safety</li>
<li>Information safety</li>
<li>The ability for individuals to act without fear of unintended consequences</li>
</ul>
<small>Safety is a slider – different systems have different thresholds<p><a href="https://flic.kr/p/nBZ9Mx">Original Photo</a></small>
</div>
<aside class="notes">
<ul>
<li>Imagine you were early days at twitter</li>
<li>The system wasn't human safety critical, in your mind</li>
<li>Until it became a source of human safety and communication during countless revolutions</li>
</ul>
</aside>
</section>
<section data-background="images/contentment.jpg">
<div class="see-through">
<h1>Contentment</h1>
<p>Contentment is about being satisfied with what you have.</p>
<blockquote>
Happiness is not a goal – it’s a by-product of a life well lived
<br/>- Eleanor Roosevelt
</blockquote>
<small>
<a href="https://flic.kr/p/72AXzX">Original Image</a>
</small>
</div>
<aside class="notes">
<ul>
<li>Happiness is fleeting</li>
<li>If you are in trouble, contentment helps you make better decisions</li>
<li>Think about a brutal on call week - if the systems that support you are good, you survive</li>
</ul>
</aside>
</section>
<section data-background="images/knowledge.jpg">
<div style="padding:20px; background-color:#000000; opacity:0.90;">
<h1>Knowledge</h1>
<p>Access to knowledge is a leading indicator of social progress.</p>
<p>The goal isn’t to minimize needed knowledge – it's to provide access to the wealth of it, when we need it.</p>
<small>
<a href="https://flic.kr/p/51wXrK">Original Image</a>
</small>
</div>
<aside class="notes">
<ul>
<li>The right knowledge, at the right time</li>
<li>Think about PaaS - it's awesome you just git push</li>
<li>Until you are Rap Genius and heroku changes the router and everything sucks and you don't know why</li>
<li>Which doesn't make PaaS awful - at a different level of criticality, who cares?</li>
</ul>
</aside>
</section>
<section data-background="images/freedom.jpg">
<div class="see-through" style="font-size: 60%;">
<blockquote>
The power or right to act, speak, or think as one wants without hindrance or restraint.<br/> – The Internet
</blockquote>
<p>We should be empowering ourselves and others to act, speak, and think as they need to with less hindrance.</p>
<small><a href="https://flic.kr/p/5anoq">Original Image</a></small>
</div>
<aside class="notes">
<ul>
<li>The Big Web got this right</li>
<li>Empower individuals to work as they see fit</li>
<li>Trust them to do the right things</li>
<li>Build systems that increase the trust needed to allow more freedom</li>
</ul>
</aside>
</section>
<section data-background="images/lego-people.jpg">
<!-- <img src="images/people-product-company.png" width="600" alt="People over product over company"> -->
<div style="background-color: #53C6e2;">
<h1> People </h1>
</div>
<div style="background-color: #71C5AF;">
<h1> Products </h1>
</div>
<div style="background-color: #FDB714;">
<h1> Companies </h1>
</div>
<aside class="notes">
<h1>People -> Product -> Company</h1>
<ul>
<li> Both the producer and the consumer
<li> When you do the right thing for the people, the right things happen for the product and the company
</ul>
</aside>
</section>
<section data-background="images/silent-bob.jpg">
<div class="see-through">
<h1>We are Lean</h1>
<ul>
<li> Eliminate non-value-added action (Waste/Muda)
<li> Pull over Push
<li> Kaizen (Continuous Improvement)
<li> Kaikaku (Disruptive Change)
<li> Small Batch + Experimentation
</ul>
<aside class="notes">
<ul>
<li> Eliminate things that do not add value to the outcome
<li> The "Pull" of demand aligns process and resources, rather than the "Push" of central planning and prediction
<li> Always be improving the way you work
<li> When you need to incorporate things that dramatically alter the way you work, recognize that, and flip the table
<li> Favor smaller batches and experimentation
</ul>
</aside>
</section>
<section data-background="images/fail.jpg">
<aside class="notes">
<ul>
<li>Failure is a learning opportunity
<li>a status quo event
<li>not an anomaly
</ul>
</aside>
</section>
<section data-background="images/donut-machine.jpg">
<h1>Ubiquitous Workflow Automation</h1>
<aside class="notes">
<ul>
<li>Makes the easy path flow with our principles
<li> Make Conway's law work for you
<li> organizations which design systems ... are constrained to produce designs which are copies of the communication structures of these organizations
</ul>
</aside>
</section>
<section data-background="images/diverse.jpg">
<div class="see-through">
<h1>Diversity</h1>
</div>
<aside class="notes">
<ul>
<li> is good, both in thought, opinion, experience, and background
<li> this is sweeping kung fu - you need help
<li> Voices, stupidity, similarity
<li> You want harmony, thinking in different ways, bringing their skills to bear
<li> Good D+D parites are diverse
<li> We are not generalists - we are highly diverse specialists with high empathy and connection
</ul>
</aside>
</section>
<section data-background="images/daredevil-stick.png">
<div class="see-through">
<h1><span class="green">Forms</span></h1>
<small>Shared between many styles; emphasis varies from style to style</small>
</div>
<aside class="notes">
<ul>
<li> There are probably more, but these are core to Chef Style
<li> There are many, so we are going to go fast
</ul>
</aside>
</section>
<section data-background="images/purpose.jpg">
<div class="see-through fragment">
<ul>
<li> Make it <span class="blue">public</span>
<li class="fragment"> Shoot for <span class="green">one sentence</span>
<li class="fragment"> Include the <span class="yellow">people</span> you are trying to help
<li class="fragment"> Include your <span class="gold">product</span>
<li class="fragment"> Include the <span class="blue">change</span> the people you are helping will see
</ul>
<blockquote class="fragment">
The most enduring and transformative companies use Chef to become fast, efficient, and innovative software driven organizations
</blockquote>
</div>
<aside class="notes">
<ul>
<li> Need a sense of clearly defined purpose thats bigger than the task at hand
<li> Sources of engagement
<li> Gallup Q12
<li> Write it down publicly
<li> Always refer back to it in every internal communication
<li> Shoot for one sentence
<li> Include the people you are trying to help
<li> Include your product
<li> Include the change the people you are helping will see
"The most enduring and transformative companies use Chef to become fast, efficient, and innovative software driven organizations"
(Contentment, Knowledge, Freedom)
(People over Product over Company)
(Lean Product Development)
</ul>
</aside>
</section>
<section data-background="images/belief.jpg">
<div class="see-through fragment">
<ul>
<li> What brings about <span class="blue">good outcomes</span> in your environment
<li class="fragment"> Write them down, make them <span class="green">public</span>
<li class="fragment"> Include the <span class="yellow">principles of DevOps</span>
<li class="fragment"> Mix in the things that are <span class="gold">unique</span> to your industry/problem
</ul>
<blockquote class="fragment">
We build software for our users; we do what is right for them.<br> (The Right Hard Thing)
</blockquote>
</div>
<aside class="notes">
<ul>
<li> Remember to use active voice
<li> Its okay to not be perfect! Nobody is!
</ul>
</aside>
</section>
<section data-background="images/captain-marvel.jpg">
<div class="see-through fragment">
<h1>Empowered teams</h1>
<ul>
<li class="fragment">Permission to <span class="blue">act</span>
<li class="fragment">Paired with the <span class="green">context</span> to make good decisions
<li class="fragment">With leaders who care about your <span class="yellow">purpose</span>
<li class="fragment">And share your <span class="gold">beliefs</span>
</ul>
</div>
<aside class="notes">
<ul>
<li> Empowerment
<li> Permission to act
<li> Context to make good decisions
<li> Access to help, guidance, and more context
<li> Find leaders who
<li> Care about your purpose
<li> Align with your beliefs
<li> Have leadership as a talent
<li> Holding of context and caring for your subordinates
<li> Be available for context and caring at any time - up to senior leaders, down to individuals
</ul>
</aside>
</section>
<section data-background="images/wu-tang-financial.jpg" data-background-size="700px" data-background-color="#FFFFFF">
<div class="see-through fragment" style="color: #FFFFFF">
<h1 style="color: #ffffff">Form diverse bonds</h1>
<ul>
<li class="fragment"> Take people to lunch, or have meetings, with people <span class="blue">outside your specialty</span>
<li class="fragment"> Ask them what they do, and try and understand their <span class="green">problems and perspective</span>
<li class="fragment"> Legal, Finance, Sales, Marketing, Business Development, Software Development, Systems Administrators, Security Professionals, Product
</ul>
</div>
<aside class="notes">
<ul>
<li> Take people to lunch, or have meetings, outside your specialty
<li> Ask them what they do, and try and understand
<li> You need to talk to:
<li> Legal
(Ask them what the role of a lawyer is, and how you can help make any interactions you have smooth)
<li> Finance
(Ask them what the role of a finance is, what key metrics they watch, and how you can help)
<li> Sales
(Ask them what their quota is, what do they struggle with at customers, and how can you help them make their number)
<li> Marketing
(Ask them what message is resonating, why, and how they see the market evolving)
<li> Business Development
(Ask them what partners are moving the needle, how they think about those arrangements, and whats on the horizon)
<li> Software Development
(Ask them what they are building, and why it matters, and what they are excited about in the future)
<li> Systems Administrators
(Ask them about availability, what do they think is the biggest limit to your organizational efficiency)
<li> Security Professionals
(Ask them how they evaluate your business and technology in terms of risk, how you can help)
<li> Product
(Ask them what they think the gaps in your product are, and to talk about the last 5 customers they've met)
</ul>
</aside>
</section>
<section data-background="images/anarky.jpg">
<div class="see-through fragment">
<h1>Build consensus on important decisions</h1>
<ul>
<li class="fragment"> Use your <span class="blue">bonds</span> to circulate plans with stakeholders
<li class="fragment"> <span class="green">Incorporate</span> their criticism and feedback into the plan
<li class="fragment"> <span class="yellow">Present</span> to the group
<li class="fragment"> Ask for <span class="gold">consensus</span>
</ul>
</div>
<aside class="notes">
<ul>
<li> Before you try and do a major decision, make sure you know the answer going in
<li> Have a written down plan, and why you think its important
<li> Talk to all the key stakeholders, preferably 1:1
<li> Get their criticism and feedback
<li> Update your plan, incorporating their feedback and criticism (Make It Theirs)
<li> Present plan to the group
<li> Get it done
</ul>
</aside>
</section>
<section data-background-color="#FFFFFF">
<h2>Strong value propositions</h2>
<img src="images/value-prop.png" width="600" alt="Value Proposition">
<ul>
<li class="fragment"> <span class="blue">Pain Killers</span>, not vitamins
<li class="fragment"> Make something people <span style="color: #FF0000">♡</span>
<li class="fragment"> <span class="green">Needs</span> not wants (one customer wants a feature; many customers need a feature)
</ul>
<aside class="notes">
<h1>Make products that have strong value propositions</h1>
<ul>
<li> Product/Pain Relievers/Gain Creators
<li> Map to Customer Jobs, Customer Pains, and Customer Gains
<li> Pain Killers not vitamins
<li> Make something people LOVE
<li> Needs not wants (customer wants a feature, customer(s) need features)
<li> How to identify the opportunities
<li> Call out customer pain through engagement
<li> Interview customers to learn about their problems
<li> Solve the pain you experience yourself
<li> Write down your ideas for products
What is it? (product)
Who is it for? (target customers)
What problem does it solves and why does it matter? (problem & pain)
How does it work? (pain relievers & gain creators)
What is unique about it? (uniqueness)
What is the value proposition? (value)
How do we make money? (cost & revenue)
</ul>
</aside>
</section>
<section data-background="images/roadmap.jpg">
<div class="see-through fragment">
<h1>Build a roadmap</h1>
<ol>
<li class="fragment"> Start with your <span class="green">vision</span>
<li class="fragment"> Align with <span class="blue">customer feedback</span>
<li class="fragment"> <span class="yellow">Balance</span> innovation with customer needs
<li class="fragment"> Group them into <span class="gold">themes</span>, with an outcome for each
<li class="fragment"> Distill those into <span class="green">features</span>, and validate with customers
</ol>
<ul>
<li class="fragment">Your THEMES <span class="blue">should hold</span>
<li class="fragment">Your OUTCOMES <span class="green">might hold</span>
<li class="fragment">Your FEATURES <span class="yellow">will change</span>
</ul>
</div>
<aside class="notes">
<ul>
<li> Lead with vision
<li> Align with customer feedback
<li> Balance innovation with customer needs
<li> Group them into themes
<li> Define the outcomes for the themes
<li> Distill those into features, and validate with customers
<li> Iterate on features according to vision and feedback
<li> Put it on a grid
<li> Focus on themes
<li> The power of the parenthetical
<li> Keep it alive through iteration
<li> Your THEMES should hold - your OUTCOMES might hold, and your FEATURES should shift all the time
</ul>
</aside>
</section>
<section data-background-color="#FFFFFF">
<h1>Always have delighters</h1>
<img src="images/delighters.png" alt="delighters" width="100%">
<aside class="notes">
This is a simplified Kano model of product development
<h1>Always have delighters</h1>
<ul>
<li> (The Creating Delight slide)
</ul>
</aside>
</section>
<section>
Build features iteratively
<table>
<tbody>
<tr>
<td></td>
<th>1</th>
<th>2</th>
<th>3</th>
</tr>
<tr>
<td style="vertical-align: middle;">Paint the Mona Lisa<br>
<span class="blue">Incremental</span></td>
<td class="fragment" ><img width="150" src="images/incremental-1.png" alt="Mona lisa head"></td>
<td class="fragment" ><img width="150" src="images/incremental-2.png" alt="Mona lisa head/arm"></td>
<td class="fragment" ><img width="150" src="images/incremental-3.png" alt="Mona lisa whole"></td>
</tr>
<tr>
<td class="fragment" style="vertical-align: middle;">Woman in pastoral setting<br><span class="gold">Iterative</span></td>
<td class="fragment"><img width="150" src="images/iterative-1.png" alt="Mona lisa sketch"></td>
<td class="fragment"><img width="150" src="images/iterative-2.png" alt="Mona lisa wash"></td>
<td class="fragment"><img width="150" src="images/incremental-3.png" alt="Mona lisa whole"></td>
</tr>
</tbody>
</table>
<p>
<small>Awesome analogy from <a href="http://www.agileproductdesign.com/blog/dont_know_what_i_want.html">Jeff Patton</a></small>
</p>
<aside class="notes">
Mona lisa slide
<ul>
<li> You don't have debt if nobody is using it
<li> Don't mistake "doing it right" for doing it "incrementally"
<li> It's not iterating if you only do it once
<li> That means deploying these features! It's all connected!
</ul>
</aside>
</section>
<section data-background="images/risk.jpg">
<div class="see-through fragment">
<h1>Manage Risk</h1>
<ul>
<li class="fragment"> <span class="blue">Small batches</span>, near term hypothesis
<li class="fragment"> <span class="green">Validation</span> comes from customers
<li class="fragment"> Introduce <span class="yellow">near-term volatility</span> to gain <span class="gold">decreased long-term risk</span>
</ul>
</div>
<aside class="notes">
<ul>
<li> You are building for high velocity
<li> So small batches, with near term hypothesis
<li> Shipping the smallest and simplest thing possible to help
Get closer to our objectives
Get feedback
learn
validate
De-risk
<li> Experiments and validation with customers
<li> You introduce near-term volatility to gain decreased long-term failure
<li> Stylistic difference - there wasn't a way to be declarative about stylistic choices
<li> There is no reason you have to act drunk when doing drunk boxing
</ul>
</aside>
</section>
<section data-background="images/scale.jpg">
<div class="see-through fragment">
<h1><span class="gold">Do not worry about scale</span></h1>
<p>
<span>Until you should</span>
<p>
<span class="blue">Way later than you think</span>
</div>
<aside class="notes">
Scaling your company, your software, your kung fu
</aside>
</section>
<section data-background="images/execution.jpg">
<div class="see-through fragment">
Solve theory arguments with execution
</div>
<aside class="notes">
<ul>
<li> Theory is fun for yak shaving
<li> Reality is complex
<li> Execution is all that matters
</ul>
</aside>
</section>
<section data-background="images/demos.jpg">
<div class="see-through fragment">
<ul>
<li> <span class="blue">Weekly</span>
<li class="fragment"> <span class="green">Anyone</span> with anything to show
<li class="fragment"> Invite <span class="yellow">everyone</span>
<li class="fragment"> <span class="gold">Record</span> it and post it internally
</ul>
</div>
<aside class="notes">
<ul>
<li> Helps you focus on ITERATIVE vs INCREMENTAL (hard to demo one arm of the mona lisa)
<li> Teams that aren't demo-ing are probably being INCREMENTAL
</ul>
</aside>
</section>
<section data-background="images/polyglot.jpg">