Create Knative Social Media Guidelines : https://github.com/knative/community/issues/1444

Knative Social Media Guidelines.md

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+# Knative Social Media Guidelines
+
+This document covers the social media guidelines for the use of the Knative Twitter/X channel.
+
+**Knative Project Twitter/X handle:**
+- [https://twitter.com/KnativeProject](https://twitter.com/KnativeProject)
+- @KnativeProject
+
+**LinkedIn company page:**
+- [https://www.linkedin.com/company/knative/](https://www.linkedin.com/company/knative/)
+
+## Objectives
+
+The objectives of project social media are:
+
+- Share project news, roadmap updates, news releases.
+- Report on performance and security updates.
+- Educate on project updates.
+- Share information on how-tos, demos, etc. that are valuable to the community.
+- Build awareness for the project.
+- Drive engagement and participate in the project.
+
+## Strategy and Guidelines
+
+### Strategy
+
+- Keep messages positive and uplifting, consistent with the values and principles of CNCF.
+- Communicate big picture ideas vs “announcements” or news. News will be positioned less like an announcement and more around what it means.
+- Share content across social media channels that benefit the ecosystem as a whole.
+- Maintain a balance of posting on CNCF activities/news and ecosystem-focused content.
+- Share vendor-neutral, community-sourced posts that are informational, engaging, and ecosystem-focused.
+- Engage with the community through retweets and sharing of community content.
+
+### General Guidelines
+
+For all CNCF social activity, we remain a neutral foundation. Examples of the type of content:
+
+- Owned content is CNCF news, blogs, case studies, survey data, etc.
+- Project content is anything sourced from CNCF’s currently hosted projects, including project news, roadmap updates, new releases, performance/security updates, blogs, conferences slides/videos, etc.
+- Ecosystem content is vendor-neutral and project-impartial sourced from contributors, maintainers, ambassadors, news outlets, etc., including blog posts, news coverage, thought leadership bylines, technology demos, sketch notes, GitHub work, cloud native-specific Meetups, etc.
+- CNCF is not able to share anything on our channels that promotes a vendor product or directs to a company website.
+- Social posts from member company handles and/or vendor channels cannot be shared.
+- RTs are limited to news outlet handles, @linuxfoundation, @kubecon_, project handles + personal handles.
+- Community content that abides by the channel guidelines + includes insight from/work with more than one CNCF project will be prioritized for sharing.
+- Activities that are hosted by and open to the public can be promoted, as they benefit the ecosystem as a whole.
+
+### Images & Videos
+
+Images shared, unless specifically credited back to a community member, will meet the requirements of “free for commercial use” and “no attribution required.”
+
+### Hashtags
+
+CNCF and Knative uses hashtags in our posts:
+
+- To measure the success of campaigns (for example, #KubeCon).
+- To expand our reach beyond our current followers and tap into larger, trending topics on Twitter (for example, #cloudnative).
+- To organize or categorize shares (for example, #Kubernetes).
+- Add #knative hashtag to posts if possible.
+
+### To request content to be shared
+
+Share your tweet on the #knative-socialmedia channel on the CNCF Slack channel.