Cool T-Shirts Inc. has asked you to analyze data on visits to their website. Your job is to build a funnel, which is a description of how many people continue to the next step of a multi-step process.
In this case, our funnel is going to describe the following process:
- A user visits CoolTShirts.com
- A user adds a t-shirt to their cart
- A user clicks “checkout”
- A user actually purchases a t-shirt