Bug 1168159 - Copy changes to Content Services site

bedrock/mozorg/templates/mozorg/contentservices/about.html

@@ -16,7 +16,7 @@ <h1 class="title-shadow-box">{{ self.page_title() }}</h1>
   </p>
 
   <p>
-    {{ _('Advertising is the primary way that the Web is funded, but sometimes comes at the expense of users’ experience, as users may want to access information and services with as few interruptions as possible.') }}
+    {{ _('Advertising is the primary way that the Web is funded, but it sometimes comes at the expense of users’ experience, as users may want to access information and services with as few interruptions as possible.') }}
     {{ _('Also, advertising often relies on data that is gathered from users without their explicit consent and without respecting their preferences.') }}
   </p>
 

bedrock/mozorg/templates/mozorg/contentservices/faq.html

@@ -36,7 +36,7 @@ <h3 data-accordion-role="tab">{{ _('What makes Tiles different from other advert
         {{ _('There are two key differences:') }}
       </p>
       <p>
-        {{ _('Users see tiles early in their flow, before they become involved in a task, on a clean page where your brand can stand out from other content.') }}
+        {{ _('Users see Tiles early in their flow, before they become involved in a task, on a clean page where your brand can stand out from other content.') }}
         {{ _('Our products do not interrupt the browsing experience; they catch users when they are most receptive to seeing new information.') }}
       </p>
       <p>
@@ -86,7 +86,7 @@ <h3 data-accordion-role="tab">{{ _('How can I get help during a campaign?') }}</
     <h3 data-accordion-role="tab">{{ _('Will you only work with brand owners or also sell to advertising agencies / publishers?') }}</h3>
     <div data-accordion-role="tabpanel">
       <p>
-        {{ _('No: we plan to work with brands, agencies, and advertising technology companies.') }}
+        {{ _('We plan to work with brands, agencies, and advertising technology companies.') }}
         {{ _('We are talking to brands, agencies (creative, media, digital, social, content) and advertising technology companies.') }}
       </p>
     </div>
@@ -101,7 +101,7 @@ <h2>{{ _('Audience and coverage') }}</h2>
     <h3 data-accordion-role="tab">{{ _('What’s the potential reach?') }}</h3>
     <div data-accordion-role="tabpanel">
       <p>
-        {{ _('Firefox reaches 100s of millions of people across 110 countries, including over 80 million in the US, and roughly a quarter of the world’s desktop Web users.') }}
+        {{ _('Firefox reaches hundreds of millions of people across 110 countries, including over 80 million in the US, and roughly a quarter of the world’s desktop Web users.') }}
         {% trans url=url('mozorg.contentservices.start') %}
           Please <a href="{{ url }}">contact us</a> for information about our reach in specific markets.
         {% endtrans %}
@@ -176,7 +176,7 @@ <h3 data-accordion-role="tab">{{ _('Do you have any content guidelines?') }}</h3
       <p>
         {{ _('We are interested in content that will enhance a user’s experience of Firefox and which will add value for both them and the advertiser.') }}
         {{ _('There are certain categories of promotional content which we will not work with.') }}
-        {{ _('Those include adult content, drugs/alcohol/tobacco, illegal gambling, weapons.') }}
+        {{ _('Those include adult content, drugs/alcohol/tobacco, illegal gambling and weapons.') }}
       </p>
     </div>
   </section>
@@ -190,7 +190,7 @@ <h2>{{ _('Reporting') }}</h2>
     <h3 data-accordion-role="tab">{{ _('How do I see results?') }}</h3>
     <div data-accordion-role="tabpanel">
       <p>
-        {{ _('We will work with you on your reporting requirements and provide what you need.') }}
+        {{ _('We will work with you on your reporting requirements and provide what you need, such as aggregate impressions and/or click information.') }}
         {{ _('For example, we can deliver aggregate impressions and click information.') }}
         {{ _('We recommend that you use a custom destination, to more easily reconcile our reports with your own.') }}
       </p>
@@ -226,7 +226,7 @@ <h3 data-accordion-role="tab">{{ _('What are the options?') }}</h3>
     <h3 data-accordion-role="tab">{{ _('Have other companies had success with Suggested Tiles?') }}</h3>
     <div data-accordion-role="tabpanel">
       <p>
-        {{ _('Suggested Tiles is recently launched.') }}
+        {{ _('Suggested Tiles has recently launched.') }}
         {{ _('We have had a number of successful partnerships with our Directory Tiles product, and we are happy to share with you the best practices we have learned as a result.') }}
       </p>
     </div>

bedrock/mozorg/templates/mozorg/contentservices/index.html

@@ -50,7 +50,7 @@ <h2>
   <ul class="links">
     <li class="link-tiles">
       <h4><a href="{{ url('mozorg.contentservices.tiles') }}">{{ _('What are Tiles?') }}</a></h4>
-      <p>{{ _('Learn how tiles can quickly address millions of users within select interest areas.') }}</p>
+      <p>{{ _('Learn how Tiles can quickly address millions of users within select interest areas.') }}</p>
     </li>
     <li class="link-faq">
       <h4><a href="{{ url('mozorg.contentservices.faq') }}">{{ _('FAQs') }}</a></h4>

bedrock/mozorg/templates/mozorg/contentservices/start.html

@@ -30,7 +30,7 @@ <h1 class="title-shadow-box">{{ self.page_title() }}</h1>
   {% endtrans %}
   </p>
   <p>
-    {{ _('Then complete the contact form below, and we will be in touch shortly to discuss next steps.') }}
+    {{ _('Complete the contact form below, and we will be in touch shortly to discuss next steps.') }}
   </p>
 
   <div id="content-form-success" class="{% if not form_success %}cloaked{% endif %}">
@@ -152,7 +152,7 @@ <h3>{{ _('Thank you') }}</h3>
     </div>
 
     <div class="field footer-field">
-      <input type="submit" id="sf-form-submit" name="submit" value="{{ _('Submit my request') }}" class="button" />
+      <input type="submit" id="sf-form-submit" name="submit" value="{{ _('Submit') }}" class="button" />
     </div>
 
   </form>

bedrock/mozorg/templates/mozorg/contentservices/tiles.html

@@ -14,16 +14,16 @@ <h1 class="title-shadow-box">{{ self.page_title() }}</h1>
   <p>
     {{ _('Online advertising can be an ongoing battle for user attention — a fight against content as well as other ads.') }}
     {{ _('And consumers, increasingly concerned about the privacy of their online data, are opting out in greater numbers.') }}
-    {{ _('A lack of transparency can also be a problem for digital advertisers often making ROI hard to measure.') }}
+    {{ _('A lack of transparency can also be a problem for digital advertisers, often making ROI hard to measure.') }}
     {{ _('Nobody really wins.') }}
   </p>
 
   <p>
-   {{ _('What if ads could work with users, instead of against them?') }}
+   {{ _('What if ads could work <i>with</i> users, instead of against them?') }}
   </p>
 
   <p>
-    {{ _('We believe this is possible, and that is why we developed Tiles. Tiles are are visual bookmarks or thumbnails that Firefox users see each time they open a new browser tab.') }}
+    {{ _('We believe this is possible, and that is why we developed Tiles. Tiles are visual bookmarks or thumbnails that Firefox users see each time they open a new browser tab.') }}
     {{ _('By providing sponsored content in Tiles, as long as it’s relevant, brands can reach large numbers of consumers, scaling to millions more over time, while enhancing the user experience.') }}
   </p>
 
@@ -45,7 +45,7 @@ <h3 id="suggested-tiles">{{ _('Suggested Tiles') }}</h3>
     {{ _('Mozilla Suggested Tiles offer sponsored placement in a designated interest category.') }}
     {{ _('The browser makes these suggestions based on categories of sites that the user has already shown an interest in.') }}
     {{ _('To protect users’ privacy, Mozilla strictly limits what data we collect about users’ interaction with Tiles.') }}
-    {{ _('We don’t collect browsing history, always encrypt data in transmission and discard IP addresses after a week.') }}
+    {{ _('We don’t collect browsing histories, we always encrypt data in transmission and we anonymize and aggregate IP addresses after a week.') }}
   </p>
 
   <p>
@@ -57,8 +57,8 @@ <h3 id="suggested-tiles">{{ _('Suggested Tiles') }}</h3>
   </p>
 
   <p>
-    {{ _('Users can always opt out of any Tiles experience, so those who see your advert remain receptive.') }}
-    {{ _('Firefox users can also view the rationale behind every suggestion with a single click — so advertisers are connecting with an engaged audience.') }}
+    {{ _('Users can always opt out of any Tiles experience, so those who see your ad remain receptive.') }}
+    {{ _('Firefox users can also view the rationale behind every suggestion with a single click — so advertisers know they are connecting with an engaged audience.') }}
   </p>
 
   <p>