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Less than 4% of women believe they are beautiful, according to a 2011 Dove study. Beauty standards are set by unrealistic portrayals of women in the media. We are designing an experiment to determine if changing the models shown in an advertisement will cause a change in how beauty is perceived.

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mslisa/BeatuyAd_CausalExperiment

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BeautyAd_CausalExperiment

Less than 4% of women believe they are beautiful, according to a 2011 Dove study. Beauty standards are set by unrealistic portrayals of women in the media. We are designing an experiment to determine if changing the models shown in an advertisement will cause a change in how beauty is perceived.

Qualtrics Survey: https://berkeley.qualtrics.com/jfe/form/SV_eVQ4lXjE09GV4UZ
Original Proposal: https://docs.google.com/document/d/1Wd_1mnMKxbB2855NtdROzrGKi7aJ-A3xt6hkGFWjg2c/edit Progress Report: https://docs.google.com/document/d/1RUtQ3ghgWj6dnppQ1s_s9BuLE6mZQMqjGDXs28swLY0/edit?usp=sharing

Due Dates

  • July 10 - Project Milestone paper
  • July 24 - Assignment 4 is due (not project related)
  • July 31 - Peer evaluation 1
  • August 13 - Assignment 5 is due (not project related)
  • August 17 - Final presentation due

Our Meeting schedule

  • July 6, Thursday, 4pm
  • July 16, Sunday, noon
  • July 30, Sunday, noon
  • August 6, Sunday, noon

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Less than 4% of women believe they are beautiful, according to a 2011 Dove study. Beauty standards are set by unrealistic portrayals of women in the media. We are designing an experiment to determine if changing the models shown in an advertisement will cause a change in how beauty is perceived.

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