Ability to set initial_state dynamically

[muxa]

When controlling, for instance, light wit a state machine, the light state will be restored from HA, but the state machine won't be.
We need a way to restore state machine initial state somehow.

[muxa]

Looks like this can be achieved by making initial_state templatable.

[majkrzak]

It can also be perserved in the rtc memory, like in light component for example: https://github.com/esphome/esphome/blob/6919930aaa230f0437d0975d902e98cc7dbbf11f/esphome/components/light/light_state.cpp#L59