This data analysis focused on a cohort analysis, using a comprehensive demographic dataset, with the intension to create key personas that fits a particular condition. By performing exploratory data analysis and studying all customers through different cohorts, I created the top three personas who are best fit for a new marketing strategy.
A selection of customer demographic data, which includes a unique ID number, first name, date of birth, monthly income, and more.
A jupyter notebook to showcase the coding scripts and outcomes of data cleaning and manipulation, descriptive summary statistics, exploratiry data analysis, and data visualiozation using the provided dataset.
A slide deck to show a completed Demographic analysis done from the perspective of four different cohorts: Gender, Income, Age, Market. In here you will also find a data-driven solution to a real world business problem at hand: The company is launching a new marketing campaign for pet insurance, help us create the "Personas" you see fit to help brand marketing.
The dataset came from an anonymous company in the real estate sector.