[IMP] website,website_sale: improvements for the planner (review)

review based on saas-13-planner-fgi: 47851fd

addons/website/data/web_planner_data.xml

@@ -582,7 +582,7 @@
                             <div class="col-sm-1 col-md-2 icon"><span class="fa fa-pencil"/></div>
                             <div class="col-sm-11 col-md-10">
                                 <p><strong>Use relevant keywords</strong><br/>
-                                <a href="https://www.odoo.com/documentation/user/online/website/seo.html#meta-tags" target="_blank">Adding relevant and popular keywords</a> (e.g. business name, location) tends to improve your ranking in search engines and consequently increases your traffic. Do it:
+                                <a href="https://www.odoo.com/documentation/user/online/website/optimize/seo.html#meta-tags" target="_blank">Adding relevant and popular keywords</a> (e.g. business name, location) tends to improve your ranking in search engines and consequently increases your traffic. Do it:
                                 <li>through the content of your pages;</li>
                                 <li>in their SEO metadata, including tags, title and description.</li>
                                 </p>
@@ -596,7 +596,7 @@
                                 If you are an artist or a photographer, you can potentially bring in a lot
                                 of visitors by referencing your images so they are displayed in image
                                 search engines, like Google Images.
-                                To do that, <a href="https://www.odoo.com/documentation/user/online/website/seo.html#images" target="_blank">add keywords in picture's description.</a>
+                                To do that, <a href="https://www.odoo.com/documentation/user/online/website/optimize/seo.html#images" target="_blank">add keywords in picture's description.</a>
                                 </p>
                             </div>
                         </div>
@@ -709,7 +709,7 @@
                     <div class="well well-lg">
                         <strong>Next actions:</strong>
                         <li><a t-att-href="prepare_backend_url('base.action_view_base_language_install')" target="blank"> Install new languages</a></li>
-                        <li><a href="https://www.odoo.com/documentation/user/online/website/translate_website.html" target="blank"> See how to translate on your own</a></li>
+                        <li><a href="https://www.odoo.com/documentation/user/online/website/publish/translate.html" target="blank"> See how to translate on your own</a></li>
                         <li><a t-att-href="prepare_backend_url('base.open_module_tree', 'form', 'website_gengo')" target="blank"> Install Gengo Translator app</a></li>
                     </div>
                 </t>