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@openooh

OpenOOH

Common standards for OOH advertising

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  1. venue-taxonomy venue-taxonomy Public

    The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization …

    32 31

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Showing 5 of 5 repositories
  • venue-taxonomy Public

    The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inve…

    32 31 41 (6 issues need help) 3 Updated Mar 1, 2024
  • openooh.github.io Public

    OpenOOH Website

    1 1 0 1 Updated Aug 30, 2023
  • screen-id Public

    Proposals for how to identify screens

    1 2 3 0 Updated Jul 29, 2021
  • measurement-spec Public

    Specification for how to communicate measurement information

    0 0 0 0 Updated Apr 7, 2021
  • creative-formats Public

    Working standards around OOH creative formats

    2 0 0 0 Updated Mar 8, 2021

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