chore(deps): bump go.opentelemetry.io/otel from 1.9.0 to 1.10.0 (#1018)

Bumps [go.opentelemetry.io/otel](https://github.com/open-telemetry/opentelemetry-go) from 1.9.0 to 1.10.0.
- [Release notes](https://github.com/open-telemetry/opentelemetry-go/releases)
- [Changelog](https://github.com/open-telemetry/opentelemetry-go/blob/main/CHANGELOG.md)
- [Commits](open-telemetry/opentelemetry-go@v1.9.0...v1.10.0)

---
updated-dependencies:
- dependency-name: go.opentelemetry.io/otel
  dependency-type: direct:production
  update-type: version-update:semver-minor
...

Signed-off-by: dependabot[bot] <support@github.com>

Signed-off-by: dependabot[bot] <support@github.com>
Co-authored-by: dependabot[bot] <49699333+dependabot[bot]@users.noreply.github.com>

go.mod

@@ -43,7 +43,7 @@ require (
 	github.com/tidwall/sjson v1.2.4
 	github.com/urfave/negroni v1.0.0
 	go.opentelemetry.io/contrib/instrumentation/google.golang.org/grpc/otelgrpc v0.34.0
-	go.opentelemetry.io/otel v1.9.0
+	go.opentelemetry.io/otel v1.10.0
 	go.uber.org/goleak v1.1.12
 	golang.org/x/exp v0.0.0-20220518171630-0b5c67f07fdf
 	golang.org/x/oauth2 v0.0.0-20220608161450-d0670ef3b1eb
@@ -185,7 +185,7 @@ require (
 	go.opentelemetry.io/otel/exporters/zipkin v1.9.0 // indirect
 	go.opentelemetry.io/otel/metric v0.30.0 // indirect
 	go.opentelemetry.io/otel/sdk v1.9.0 // indirect
-	go.opentelemetry.io/otel/trace v1.9.0 // indirect
+	go.opentelemetry.io/otel/trace v1.10.0 // indirect
 	go.opentelemetry.io/proto/otlp v0.18.0 // indirect
 	golang.org/x/crypto v0.0.0-20220622213112-05595931fe9d // indirect
 	golang.org/x/mod v0.6.0-dev.0.20220419223038-86c51ed26bb4 // indirect

go.sum

@@ -965,8 +965,8 @@ go.opentelemetry.io/contrib/propagators/jaeger v1.7.0/go.mod h1:kt2lNImfxV6dETRs
 go.opentelemetry.io/contrib/samplers/jaegerremote v0.2.0 h1:cCx0XYB81bbpBYun60UcEblI8r0ias16lN2lfNxM4Zc=
 go.opentelemetry.io/contrib/samplers/jaegerremote v0.2.0/go.mod h1:msYRukz0g638uAB+ZPcloG2G/ffP0mKQLFtA7Dv7abA=
 go.opentelemetry.io/otel v1.7.0/go.mod h1:5BdUoMIz5WEs0vt0CUEMtSSaTSHBBVwrhnz7+nrD5xk=
-go.opentelemetry.io/otel v1.9.0 h1:8WZNQFIB2a71LnANS9JeyidJKKGOOremcUtb/OtHISw=
-go.opentelemetry.io/otel v1.9.0/go.mod h1:np4EoPGzoPs3O67xUVNoPPcmSvsfOxNlNA4F4AC+0Eo=
+go.opentelemetry.io/otel v1.10.0 h1:Y7DTJMR6zs1xkS/upamJYk0SxxN4C9AqRd77jmZnyY4=
+go.opentelemetry.io/otel v1.10.0/go.mod h1:NbvWjCthWHKBEUMpf0/v8ZRZlni86PpGFEMA9pnQSnQ=
 go.opentelemetry.io/otel/exporters/jaeger v1.9.0 h1:gAEgEVGDWwFjcis9jJTOJqZNxDzoZfR12WNIxr7g9Ww=
 go.opentelemetry.io/otel/exporters/jaeger v1.9.0/go.mod h1:hquezOLVAybNW6vanIxkdLXTXvzlj2Vn3wevSP15RYs=
 go.opentelemetry.io/otel/exporters/otlp/internal/retry v1.9.0 h1:ggqApEjDKczicksfvZUCxuvoyDmR6Sbm56LwiK8DVR0=
@@ -983,8 +983,8 @@ go.opentelemetry.io/otel/sdk v1.7.0/go.mod h1:uTEOTwaqIVuTGiJN7ii13Ibp75wJmYUDe3
 go.opentelemetry.io/otel/sdk v1.9.0 h1:LNXp1vrr83fNXTHgU8eO89mhzxb/bbWAsHG6fNf3qWo=
 go.opentelemetry.io/otel/sdk v1.9.0/go.mod h1:AEZc8nt5bd2F7BC24J5R0mrjYnpEgYHyTcM/vrSple4=
 go.opentelemetry.io/otel/trace v1.7.0/go.mod h1:fzLSB9nqR2eXzxPXb2JW9IKE+ScyXA48yyE4TNvoHqU=
-go.opentelemetry.io/otel/trace v1.9.0 h1:oZaCNJUjWcg60VXWee8lJKlqhPbXAPB51URuR47pQYc=
-go.opentelemetry.io/otel/trace v1.9.0/go.mod h1:2737Q0MuG8q1uILYm2YYVkAyLtOofiTNGg6VODnOiPo=
+go.opentelemetry.io/otel/trace v1.10.0 h1:npQMbR8o7mum8uF95yFbOEJffhs1sbCOfDh8zAJiH5E=
+go.opentelemetry.io/otel/trace v1.10.0/go.mod h1:Sij3YYczqAdz+EhmGhE6TpTxUO5/F/AzrK+kxfGqySM=
 go.opentelemetry.io/proto/otlp v0.7.0/go.mod h1:PqfVotwruBrMGOCsRd/89rSnXhoiJIqeYNgFYFoEGnI=
 go.opentelemetry.io/proto/otlp v0.18.0 h1:W5hyXNComRa23tGpKwG+FRAc4rfF6ZUg1JReK+QHS80=
 go.opentelemetry.io/proto/otlp v0.18.0/go.mod h1:H7XAot3MsfNsj7EXtrA2q5xSNQ10UqI405h3+duxN4U=