Enhanced Ecommerce metrics #1678
Replies: 5 comments 8 replies
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This'd be perfect. I wonder what's a realistic approach. I could tag these using JS pretty easily, but folks on Shopify, Squarespace, WordPress probably use the built-in GA integrations and would have no idea how to do the tagging. Google Tag Manager is probably not GDPR ok, at least it'd be risky. So I wonder how would that work. Regarding the dashboard, kinda cloning the screenshot you had with very minimal UI. And maybe just using the normal events like <script> plausible('Purchase', {props: {orderID: '1101', orderGrandTotal: 19}}); </script>...but if the event name is a specific one like Transaction or ECommerce or Purchase, those events would then be viewable with a dashboard like in your screenshot, maybe? Could funnels and monetary values kinda solve all this, and also be more flexible for any conversion tagging, be it more broad e-commerce with thousands of products or simpler, more "funnely" type of sites. |
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Thanks for your thoughts.
Yes, I think funnels and flexible tracking of numeric values are the building blocks which enable the ecommerce use-case. It might even be that 'ecommerce' is just one template for a funnel in the product.
That's right. If we want adoption for this we have to invest in integrations as well |
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One more report on what companies look for in terms of preset ecommerce reports: "The items that they specifically wanted to track were:
While I imagine we could use raw custom goals to achieve this, it felt a bit hacky and I'd have a lot more confidence integrating an e-commerce tracking system if there was a preset structure in place. Piggybacking the DataLayer structure and using the same labels would enable Plausible to be applied anywhere that GTM/GA have been supported. I imagine this would work best as a supplementary or alternative script so that the core tracking could remain as wonderfully lightweight as it is." Related thread: #1806 |
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Hi, Do you have a timeline for this? We are pushing our clients to move away from GA4 and import historical data. Would be excellent if they could import the Ecommerce data as well. |
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hi @martinzco! no timeline that i can share at the moment unfortunately. ecommerce metrics is something we'd like to add as soon as possible. i'm not sure if we'll also be able to allow the import of these from ga. that remains to be seen. we're a small team with limited development resources so things take time. we have some other tasks that we are focused on at the moment. we'll post in this thread as soon as there's an update. thanks! |
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@metmarkosaric I am not sure if all the 'Enhanced Ecom' users are utilising the data layer though. I like the approach from CodeandTonic where you string it in the script itself. Should be lightweight as the digest is done on your end. Just to receive a json with very few lines. But I guess the topic is if you want to serve platforms like WooCommerce, Shopify and other rudimentary platforms or if this is geared towards modern headless frontends (Next.js etc). Regardless, we would implement this on all clients asap. More than I are fedup with the apathetic views from Google regarding privacy. |
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@metmarkosaric anything I can do to help? I think we have isolated that we really want this :) |
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Tagging myself @artfulrobot here so I can find this issue again (sorry)! |
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An ecommerce update: We've now opened up a preview version of funnels and revenue goals to everyone
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This looks good. Will it land in self hosted one day? |
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thanks @artfulrobot! these two features will become a part of our new business plans later this year. they’re free-to-use during the preview but will be exclusive to the business plan subscribers after the preview |
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@metmarkosaric Mmmmkay. So this github's just here as an ad platform to promote the new product rather than for code sharing? Getting cold feet now having just convinced a client to use plausible; sounds like it's going off to focus on being a proprietary saas product? |
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Update: Latest version of our WordPress plugin introduces a WooCommerce integration for revenue attribution tracking. The WooCommerce integration automatically sets up several custom events (including add to cart and remove from cart), revenue tracking for completed purchases, custom properties (including product name, price and total cart items) and a checkout funnel to help you understand the cart abandonment rate. No need to manually set up anything nor to edit your code. Details at: https://plausible.io/wordpress-analytics-plugin |
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We've heard about this a lot over the last few days as more people discover Plausible so starting a new thread to collect all the feedback. Many sites use GA's Enhanced ecommerce reports and are looking for a privacy friendly alternative.
This seems to be the main view that people love that we should try to replicate with Plausible. It should also be possible to filter the dashboard by any of these segments in order to see the most effective referral sources and other metrics.
All the product information and activity gets sent to Google using a datalayer. Could be nice if we can do this automagically too as an enhanced measurement.
This alongside funnels and monetary values would make a great ecommerce reporting solution that would cover majority of needs.
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