Jazz up README [ci skip]

I've not liked the "plain" readme for the last few releases, so I've adjusted things hopefully for the better:

- Rename/add section headers
- Divide content into two sections
- Provide bulleted list with most important links e.g. "install"

README.rst

@@ -1,9 +1,10 @@
 Pillow
 ======
 
-*Python Imaging Library (Fork)*
+Python Imaging Library (Fork)
+-----------------------------
 
-Pillow is the "friendly" PIL fork by `Alex Clark and Contributors <https://github.com/python-pillow/Pillow/graphs/contributors>`_. PIL is the Python Imaging Library by Fredrik Lundh and Contributors. For more information, please `read the documentation <http://pillow.readthedocs.org/>`_,  `check the changelog <https://github.com/python-pillow/Pillow/blob/master/CHANGES.rst>`_ and `find out how to contribute <https://github.com/python-pillow/Pillow/blob/master/CONTRIBUTING.md>`_.
+Pillow is the "friendly PIL fork" by `Alex Clark and Contributors <https://github.com/python-pillow/Pillow/graphs/contributors>`_. PIL is the **Python Imaging Library** by Fredrik Lundh and Contributors.
 
 .. image:: https://travis-ci.org/python-pillow/Pillow.svg?branch=master
    :target: https://travis-ci.org/python-pillow/Pillow
@@ -28,3 +29,15 @@ Pillow is the "friendly" PIL fork by `Alex Clark and Contributors <https://githu
 .. image:: https://landscape.io/github/python-pillow/Pillow/master/landscape.png
    :target: https://landscape.io/github/python-pillow/Pillow/master
    :alt: Code health
+
+More Information
+----------------
+
+- `Changelog <https://github.com/python-pillow/Pillow/blob/master/CHANGES.rst>`_
+- `Contribute <https://github.com/python-pillow/Pillow/blob/master/CONTRIBUTING.md>`_
+- `Documentation <http://pillow.readthedocs.org/>`_
+
+  - `About <http://pillow.readthedocs.org/about.html>`_
+  - `Guides <http://pillow.readthedocs.org/guides.html>`_
+  - `Install <http://pillow.readthedocs.org/installation.html>`_
+  - `Reference <http://pillow.readthedocs.org/reference/index.html>`_