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Raman Kumar

B2C Product Marketing / Digital Marketing / 8+ Years Exp
Product Management (Duke CE)
MBA in Marketing Management (XIME Bangalore)

💪 Core Skills

Mobile Marketing Analytics and Attribution, User Engagement through Mobile Marketing and Automation, Google Ads, Google Analytics, PPC and Banner Ads, SEO, Webmasters, LinkedIn, Facebook, Email Marketing, Segmentation, Shopify, Wordpress, Landing Pages, Marketing Communications, Adobe Photoshop, Figma, Third Party Partnerships, Clevertap, Playstore Listing, Apple Search Ads, DV360, AppsFlyer, Market & User Research, Product Design, Wireframing, Product Analytics

💼 Career Summary

  • 8+ Years in handling digital media marketing, 360-deg branding campaigns, product marketing
  • Handled 2Cr+ budgets for the clients spanning into multiple segments such as e-commerce, real estate, education, B2B and product.
  • Currently working as a Product Marketer on the DriveU app.
  • Proficient in digital strategy, media planning and online marketing.
  • Hands-on with product design and product analytics.


🎯 Core Competency

01 | Digital Marketing Strategy

  • Auditing and analysing the existing marketing stack and strategy.
  • Defining marketing objectives aligned to business objectives.
  • Acquisition and retention strategy to drive MQL, SQL, increasing LTV.

02 | Media Planning

  • Defining a right media mix of earned, paid and owned media, identifying the channels and audience for digital promotions and planning the monthly and quarterly media budget.

03 | Online, ATL, BTL, OOH Marketing Campaigns

  • Setting up the intent based campaigns across marketing channels. Data driven optimisation of ad inventories and digital assets to achieve the goals.
  • Experience with agencies in handling PR, Events, ATL, BLT and OOH Campaigns - Radio, Cinema, Auto, Bus and Promoters


💼 Work Experience

B2C Product Marketer | 🚘 DriveU (Bengaluru, KA) | June, 2022 - Present

DriveU is India's largest, most trusted, and technologically advanced provider of on-demand drivers, on-demand car wash at doorstep loved by car owners across Indian metro cities. With over 60,00,000 drives complete, 7,50,000 happy customers, 1.75 Million Installs. DriveU has developed a sustainable business model with positive unit economics and scalability.

  • Worked closely with executive staff on aligning business and marketing strategies for growth.
  • Managed growth & retention strategy, partnerships, events, PR and graphic design functions.
  • Executed data-driven strategies for user acquisition, engagement, and retention.
  • Responsible for GTM, launch and adoption of products with 360° creative campaigns inclusive of ATL, BTL & OOH and digital channels.
  • Achieved 55% growth through brand activation campaigns in 2 metro cities.
  • Managed a budget of USD 300K in the last 12 months.
  • Scaled post-covid business to achieve 150% increase in requests and revenue growth of 32%.
  • Strategic CRM communications with campaigns & offers led to an increase in user retention by 7%.
  • 70+ brand partnerships for brand awareness, planning & execution of high-footfall B2C events


Digital Marketer | 🚘 DriveU (Bengaluru, KA) | Dec, 2019 - June, 2022

DriveU is India's largest, most trusted, and technologically advanced provider of on-demand drivers for both B2C and B2B. With over 20,00,000 drives complete, 3,00,000 happy customers, and 100+ B2B clients, DriveU has developed a sustainable business model with positive unit economics and scalability.

  • Mobile Marketing: User engagement using SMS, Push and Email automation.
  • Campaign planning for demand generation and user engagement.
  • Third-party media & programmatic partnerships
  • Local and business partnerships for marketing promotions.
  • Communications via blog, email, social media, videos and other mediums.
  • Work with technical, creative & UI/UX teams to oversee the functions and implementation of marketing and creative strategy.
  • Real time optimisation of digital marketing program including – CPI, CPC & CPM Ads, Social Media Marketing, Email Marketing, Native Ads, Content Marketing.
  • Managing customer & partner surveys for feedback, beta testing and profiling.

Projects

  • Rejuvenated Social Media with trending creatives & format.
  • Designed UI and UX for Rewards section
  • Created B2B landing pages and planned campaigns

Successes

  • Contributed to post-covid recovery
  • Regular inflow of leads for B2B
  • Increased customer engagement

Recognitions

  • Recognised as "Swiss Army Knife" for all-round contribution to marketing.


Senior Consultant | 📢 Techmantu Digital (Bengaluru, KA) | Sep, 2015 – Nov, 2019

Techmantu is a consultancy which helps businesses succeed with their digital media and marketing initiatives. Techmantu participates in the complex and constantly changing intersection of technology, consumers, and business, and enable clients to win in this space.

  • Understanding business and marketing objectives of the client.
  • Preparing a roadmap to achieve the digital marketing goals.
  • Analysing the competition landscape and auditing the existing marketing stack.
  • Preparing the strategy with short term and long term goals.
  • Planning phase wise and timeline based approach for implementation.
  • Work with external & internal technical and creative teams to oversee the functions and implementation of technical and creative strategy.
  • Real time optimisation of digital marketing program including - CPC & CPM Ads, Social Media Marketing, Email Marketing, Native Ads, Content Marketing and Lead Generation.
  • Defining and keeping track of KPIs linked to the marketing programs.
  • Regular meeting with client teams & reporting campaign performance on a weekly and monthly basis.
  • Core member of the consulting team in the company and the client location.
  • Responsible for the overall success of marketing programs as a technical account manager.

Projects

  • e-Commerce marketing for health & beauty and stationery segments.
  • Lead generation program for high school segment and real estate sector.
  • Content marketing for university and training industry segments.

Successes

  • Reduced overall cost per lead for real estate by 72% through rapid testing and data driven strategy across multiple channels.
  • Achieved Rank 1 on Google for a school to beat local competition from the same franchisee.
  • Launched digital marketing programme and designed UI/UX for a Singapore based health e-commerce with 50% month-on-month revenue growth.
  • Gained an organic growth of 1000% in one year on LinkedIn for one of the state private universities.

Recognitions

  • Won 2 star of the quarter awards for outstanding performance.
  • Selected to conduct a paid digital marketing workshop at Bangalore Design Week 2018.


🎓 Education

MBA, Marketing | Xavier Institute of Management & Entrepreneurship (Bengaluru, KA) | Jun, 2013 - May, 2015

  • Won 1st prizes at Indus Business Academy and Jyothi Nivas College while representing the institution in the respective management fests in 2014-15.
  • Volunteered for the social work at a rural women empowerment institution in Chaibasa, Jharkhand in 2014.
  • Represented XIME at AIMA National Competition for Young India 2014 held at VIT Chennai.
  • Volunteered to support fundraiser through digital campaigns for the under-privileged students through Daan Utsav (Joy of giving week) program in 2013.
  • Selected as core-committee member of Empresario - The Entrepreneurship Club of XIME in 2013.


B.Tech, Electronics | Ambala College of Engineering (Kurukshetra University) | Jun, 2008 - May, 2012



📬 Contact

Email Phone LinkedIn
raman.k1107@gmail.com 9591711310 www.linkedin.com/in/ramankrs/ 
Last Updated: 25 April 2024