Quantium has had a data partnership with a supermarket brand for the last few years that provide transactional and customer data. You are an analyst within the Quantium analytics team and are responsible for delivering highly valued data analytics and insights to help the business make strategic decisions.
Supermarkets will regularly change their store layouts, product selections, prices, and promotions. This is to satisfy their customer’s changing needs and preferences, keep up with the increasing competition in the market, or capitalize on new opportunities. The Quantium analytics team is engaged in these processes to evaluate and analyze change performance and recommend whether it has been successful.
In this program, you will learn key analytics skills such as:
Data wrangling Data visualization Programming skills Statistics Critical thinking Commercial thinking
We conducted an analysis of the client's transaction dataset to identify customer purchasing behaviors to generate insights and provide commercial recommendations.
Identified the benchmark stores to test the impact of the trial store layouts on customer sales.
Created a report for Category Manager to identify the segment to be focused on more and the segment which can be kept out of focus for a while.