Add Afterpay

[service-paradis]

Sticker version:

Issue: closes #9771

Similarweb rank: ~1,4k

Checklist

• I updated the JSON data in _data/simple-icons.json
• I optimized the icon with SVGO or SVGOMG
• The SVG viewbox is 0 0 24 24

Description

• Took the logo Logos/Logo Black/AP_logo_lockup_flex_blackclear_eps.eps from the Zip file at https://www.afterpay.com/en-AU/business/resources/marketing/logos
• Took the primary color from https://www.afterpay.com/en-AU/business/resources/marketing/brand-tools/colour-palette

[PeterShaggyNoble]

We might have to go with the full logo, @service-paradis. This page states:

Our logo is made up of two elements: the Loop and the word Afterpay. They must always appear together and only in the colours specified.

Having said that, though, both the "Dos & Don'ts" and the brand guidelines confuse the issue by mentioning a "sticker" version with a circle background, so if we are going to run with just the icon then I think that's the version we should use. What do you reckon?

[service-paradis]

Their guidelines are not easy to follow!
They have examples with logo only as you said as Sticker or as App Icon:

You're right that, without wordmark, we probably need to use the sticker version. I will make the change!

[PeterShaggyNoble]

Yeah, I had considered the "app" version as well but, as it appears that it's intended to represent the app only and we can't guarantee that that's what our users would use it for, I though the "sticker" version would be our safer option.

[service-paradis]

Yeah, I had considered the "app" version as well but, as it appears that it's intended to represent the app only and we can't guarantee that that's what our users would use it for, I though the "sticker" version would be our safer option.

Just pushed the sticker version. I extracted directly the logo from the Brand Guidelines PDF.

[PeterShaggyNoble]

@service-paradis, looks like you forgot to push the updated SVG.

[service-paradis]

@service-paradis, looks like you forgot to push the updated SVG.

Done!

[PeterShaggyNoble]

All looks good to me 👍🏻 Although there are a few excess points in the cut-out that could likely be removed, if you want to try before merging.

[service-paradis]

Just removed some of them!