Improve copy on homepage, consider removing "fuck"

[felixge]

see https://news.ycombinator.com/item?id=5563569

[tim-kos]

Like I said from the start - it's inappropriate, and not necessary. There are other words that get the message across the same way (or better) without potentially offending people. I think we should also consider replacing "hard" with "difficult".

Some ideas:
darn difficult, damn difficult, ultra difficult, freaking difficult, horribly difficult, terribly difficult, more difficult than necessary, insanely difficult

My personal favorite: insanely difficult

[felixge]

Sending a rocket into space is insanely difficult, let's not be too ridiculous : )

[tim-kos]

Well if you look at it from that point, then it's not fucking hard either. ; ) But I see your point.

"really difficult" then

[hintjens]

You can understate it. Your target audience don't need to be sold on the problem, which is well known, only your solution to it. Just describe it as "hard, complex, and costly", and set your mission to make it "easy, simple, and cheap". Then explain how you intend to make it easy (stacks you can plug in), simple (your expertise) and cheap (open source and open standards).

Point out that this is the first attempt to build an open standard in this area. You may want to explain how to contribute to the standard since it's unclear (do you accept pull requests, or comments? Is there one editor? Who gets to decides what is the standard? How does someone make a fork of it? Etc.)

[felixge]

@hintjens thank you so much for the feedback! The commit above is hopefully a good stop-gap improvement. But I want to incorporate more of your advise so I created #16 for this.