Request

Outline everything they did from launch to now. Make a plan and then we can replicate it in the form of GitHub tasks under a new repo.

Summary

ChainGPT

Started in 2022 at the beginning of the AI hype.
Launched in 2023 using an incubator and launchpads.
Has great design and marketing provided by professional agencies.
Established many partnerships with other companies and formed an effective advisory board.

ChainGPT’s marketing used two advantages: narrative and timing. They launched a utility token for AI services just as AI exploded, so they tapped straight into surging interest. Rapid partnership announcements compounded exposure and credibility during the hype.

Each company has its own unique path to success. Repeating the actions of another company at another time will not lead us to a similar result. Such direct copying will only create a cheap copycat.

An effective use of ChainGPT's experience is to read the information and think about how to apply their approaches to Ubiquity. Some of the information was collected earlier as I followed their growth. For example, the proposal on the Ubiquity OS plugins launchpad was inspired by the success of their launchpad.

Preliminary steps to leverage ChainGPT's expertise

Alex reviews the collected information about the ChainGPT founder. After this, Alex and Sergey determine what experience can be applied to Ubiquity. Consider the option of revealing the founder's identity and greater publicity.
Alex reviews the collected information about ChainGPT's marketing and website. After this, Alex and Sergey determine what experience can be applied to Ubiquity. Consider options for cooperation with marketing agencies similar to those that supported ChainGPT. To think that for such success as ChainGPT, we need to focus on a hype-able product, and not necessarily on serious development.
Alex reviews the collected information about ChainGPT incubation and fundraising. After this, Alex and Sergey determine what experience can be applied to Ubiquity. Consider participating in leading acceleration programs.
Alex reviews the collected information about the ChainGPT launchpad. Consider using Ubiquity OS as a launchpad of plugins and other products for developers and DAOs.
Alex reviews user feedback on ChainGPT. This may provide new ideas for leveraging ChainGPT's experience.

Key actions that can be relevant to us

1. Establish cooperation with an effective crypto marketing agency

It is known from open sources that ChainGPT used several marketing agencies. In reality, there were probably more agencies than are mentioned in open sources.

Lead marketing agency - Coinband

https://coinband.io/case/chaingpt

Website design - Sigma Software

https://sigma.software/about/media/a-winning-streak-for-our-design-teams-new-project-chaingpt

https://dribbble.com/shots/23245957-ChainGPT-Website-Behance-Case-Study

https://www.behance.net/gallery/186506369/ChainGPT-Blockchain-AI-Website

One of the additional marketing agencies - EmoneyMax

https://emoneymax.net/

ChainGPT itself provides marketing services in the scope of the ChainGPT Pad

https://medium.com/@chaingpt/chaingpt-pad-2023-a-year-of-unprecedented-success-in-web3-11e7db93615c

Finding other effective agencies that are on the market but have not been used by ChainGPT can be done in separate research.

2. Clearly define the main narrative that we bring to the market

Alex: will do when producing Series A fundraising materials.

3. Determine the target audience and focus all actions on creating hype and FOMO

4. Use influencer marketing on a large scale with hundreds of influencers

Signals of ChainGPT using influencer marketing:

Massive positive reviews on ProductHunt

https://www.producthunt.com/products/chaingpt/reviews

"Independent" product review articles

https://www.linkedin.com/posts/rahulmanglaz_blockchain-web3-ai-activity-7074789416648458240-EKs3

Massive positive feedback from clients

https://www.quora.com/What-does-ChainGPT-have-to-offer-to-those-in-crypto

There is no information in open sources about the strategy that ChainGPT used in interacting with influencers. Influencer marketing is mentioned as one of the activities of the lead marketing agency

We carefully selected over 47 influencers who were given a four-week timeframe to promote the project and the upcoming IDO. These influencers helped us expand the project's community, resulting in over 133 publications featuring the project.

https://coinband.io/case/chaingpt

It doesn't make sense to collect lists of influencers because they usually interact with professional agencies, not companies.

For small companies like Ubiquity, it is extremely costly and ineffective to collect and maintain a pool of influencers, so they usually collaborate with marketing agencies.

The advantages of using a marketing agency are already established contacts with many influencers and knowledge of their specifics. An effective marketing agency can coordinate influencers and other communication channels into a single campaign that brings results.