2.4.12 Label in Name with logos

[mbgower]

During testing for implementations for Label in Name, the CNN logo was cited as an example of an Image of Text. I assumed logos would be excluded, as they are excluded from consideration in the existing SC 1.4.5 Image of Text language. However the exclusion in 1.4.5 is based on the "essential" language:

Logotypes (text that is part of a logo or brand name) are considered essential.

There is no "essential" language in 2.4.12, which would suggest that logos do have a requirement to meet Label in Name. However, often the text in a logo is not actually a word, or even necessarily part of the name of the organization. For instance, does the screen reader need to say "Gee Google" when reading the Google logo in order to include the letter G in the Label in Name?

At the least, we should clarify how images of characters in logos need to be handled to meet 2.4.12.

[mbgower]

Another example of this is wikipedia, which has a logo that says "WikipediA The Free Encyclopedia" that also includes a bunch of pieces of a puzzle that form a globe with text symbols like omega and pi on each of the pieces of puzzle.

The title of the element is "Visit the main page"
https://en.wikipedia.org/wiki/Main_Page

[alastc]

I'm not sure I'm seeing the harm, the visual text of the logo includes text, shouldn't that be included for multiple audiences?

E.g. "Wikipedia" should be included in the wikipedia logo.

The CNN examples has no alt text or accname (i.e. fails 1.1.1 anyway), but it seems reasonable to include "CNN" as part of the name.

So acceptable (alt) text would be:

• "CNN"
• "CNN logo"
• "CNN homepage"

Am I missing something?

If not, it is probably worth including as an example in the understanding doc.

Note from the WCAG call: Agree that understanding doc should be updated to use an example like this.

[mbgower]

Conclusion: text in logos apply to 2.4.12. The string of text appearing in the logo needs to be in the name.
@kwahlbin will include guidance on text in logos in Understanding doc, and include techniques on how ALT text on a logo that is used as a link or other control can be used to meet 2.4.12 (as well as situations where it fails or is overridden).