TPAC virtual F2F

[wseltzer]

Let's discuss a virtual F2F meeting: longer sessions with an opportunity to go into more depth.

Scheduling: previous instance was 4 hours on 2 consecutive days. During TPAC (October 25-29) Any dates to prefer / avoid?

Agenda suggestions

• Preparing for the standards track: what's ready to move to a WG, what should be in-scope for charter(s)?
• Documentation sprint: improving use cases and documentation of proposal status
• Reporting on experiments: learning from origin trials and other experimentation
• ...

Ideas and comments welcome!

[benjaminsavage]

Agenda suggestion: Person-driven advertising.

Ads personalization today is largely achieved through the use of behavioral data (both first-party and third-party). I'd like to talk about the theoretical potential of using more user-stated / controlled preferences to guide the selection of ads. This approach has been called out (along with contextual advertising) as a privacy-friendly approach to an ads-supported internet by groups like the Norwegian Consumer Council. (link)

I've put forward one possible approach in the "Ad Topic Hints" proposal: privacycg/proposals#26
Valentino (@dialtone ) has put forward another possible approach: https://github.com/AdRoll/privacy/blob/main/PAURAQUE.md

This is just the beginning of this conversation though. Would love to hear diverse perspectives on this idea.

[mallory]

Agenda suggestion: Standardizing contextual advertising in the W3C.

Thanks to @benjaminsavage's suggestion for the idea.

[AramZS]

• Update on reconciliation processes for the Aggregate Measurement / Click tracking proposals & TURTLEDOVE / PARAKEET proposals
• Examining Privacy Signals: GPP, TCF, GPC
• The contextual standard conversation is good, but I think it would be great to include the up-for-comment standard from the IAB in there.
  • IAB Tech Lab's Content Taxonomy 3.0 Released: https://iabtechlab.com/press-releases/tech-lab-releases-content-taxonomy-3-0/
  • https://iabtechlab.com/standards/content-taxonomy/

[alextcone]

@AramZS - I joined today's call late. Is the following a recommendation for TPAC 2021 content?

• Examining Privacy Signals: GPP, TCF, GPC

• The contextual standard conversation is good, but I think it would be great to include the up-for-comment standard from the IAB in there.

  • IAB Tech Lab's Content Taxonomy 3.0 Released: https://iabtechlab.com/press-releases/tech-lab-releases-content-taxonomy-3-0/

[wseltzer]

consolidated draft agenda:

• agenda+ Introductions and Agenda Curation

• agenda+ Preparing for the standards track: what's ready to move to a WG, what should be in-scope for charter(s)?

• agenda+ Update on reconciliation processes for the Aggregate Measurement / Click tracking proposals & TURTLEDOVE / PARAKEET proposals

• agenda+ Reporting on experiments: learning from origin trials and other experimentation [Thursday]

• agenda+ Person-driven advertising.

• agenda+ Standardizing contextual advertising, with reference to IAB Tech Lab's Content Taxonomy 3.0: [Thursday] https://iabtechlab.com/press-releases/tech-lab-releases-content-taxonomy-3-0/
  https://iabtechlab.com/standards/content-taxonomy/

• agenda+ Examining Privacy Signals: GPP, TCF, GPC [Thursday]

• agenda+ Documentation sprint: improving use cases and documentation of proposal status