Google Ad Manager plans for Protected Audiences

[anthony-yam-mediaocean]

In several meetings with the Protected Audiences team, attendees have asked about Google Ad Manager's plans to support Protected Audiences, but the question hasn't been answered.

Google Ad Manager (GAM) is the most widely used publisher ad server.

• What are GAM’s plans to support Protected Audiences?
• How will GAM configure ads?
  • How will GAM configure ad components?
• How is GAM planning to interoperate with advertiser ad servers and DCO providers to support ads and ad components?

Presently, advertisers can traffic advertiser ad server tags to publishers to be served directly in Google Ad Manager. These ads have access to publisher and audience data for creative optimization and measurement. How can advertisers maintain this capability using GAM post-3PCD?

[michaelkleber]

This repository is a place to find Chrome info, but for GAM-specific questions, let me recommend instead:

1. Their blog post that may answer a bunch of your questions;
2. The GAM help center page about Protected Audience; or
3. The GPT documentation about how to configure component auctions; or
4. The Google Ads Privacy GitHub repository, https://github.com/google/ads-privacy.