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The best way to handle this would be to add a function to your child theme's functions.php file and then use the wp_head hook to add them (see: http://codex.wordpress.org/Plugin_API/Action_Reference/wp_head). We also already support Google Analytics (you can add your GA ID in the appearance > theme options menu) and we're working on ad code support now (for at least Google DFP). It's unlikely that we'll add a completely open field for adding any code to the header for security reasons.
Create a setting in options so that users can enter ad, analytics tags in head rather than directly editing the header.php file of child theme.
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