MOM Budget Request #214
Comments
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Should the deadline be 2024-07-31 instead? |
May's UpdateAh, May… the sun is shining, the birds are chirping, the perfect time to touch grass. Unless you have the misfortune of being part of MOM in which case - it’s been a month of shipping. So while we may have missed the beach, let’s check out the ocean of work we’ve done for Yearn (get it… wordplay bro!) Creative teamThe creative team has been focused on new product launches like yPRISMA, new features like the veYFI Zap, and of course ensuring that Yearn’s brand is always topical and relevant by jumping on hot cultural moments on Crypto Twitter. Are you #TeamAnsem or #TeamHayden anon? Here are a few examples to illustrate what we have been talking about:
Since it’s summer, the design team actually have been to the park… by which i mean they PARKED THEIR ASSES ON THEIR SEATS WHILE THEY DESIGN GIMME. Mic drop. Happy with that one. A big design focus in may has been on Gimme UX, which seeks to offer a new type of UI for Yearn. More to come on that in future updates. Development teamLet’s be honest, no need to worry about the devs trying to touch grass. Which is lucky because they’ve been busy on yearn.Fi, yETH, yCRV, and yDaemon. As you can see from the list below, the team has been hard at work on a range of product improvements, maintenance and bug fixes. A big focus has been yDaemon enhancements - because why wouldn’t you want to spend your summer wrestling with APR calcs? Don’t fomo too hard. Yearn.Fi Enhancements and Refinements:Fixes:
New Features:
Vault Logic Improvements:
Sorting Paradigm Shift:
UI and Security Adjustments:
Aesthetic and Performance Enhancements:
Precision and Consistency:
New Hooks and Configuration:
Additional Features:
yETH Enhancement:
yCRV Refinements:
yDaemon Enhancements:New Features:
Performance Improvements:
Bug Fixes:
Miscellaneous:
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June's UpdateHello. Another month, another fresh batch of updates straight from the MOM oven. Let’s go. Creative teamThe creative team has been experimenting with a more consistent schedule of tweets aimed at increasing engagement. Instead of irregular postings, we are now tweeting with a much more regular cadence to keep an audience engaged and maintain a steady presence on social media. This approach helps build a more predictable and engaging social media experience for our followers. In addition to this, we also developed a foundational system to assist the Yearn Devs in creating more product-focused tweets. This system provides guidelines, templates, and best practices to ensure that the tweets effectively communicate product features, updates, and benefits. The goal is to make it easier for the developers to share relevant and engaging content about their products, thereby driving more interest and interaction from the community. This month's major highlight is the exciting launch of the Yearn x Pendle Vaults. We've just unveiled our launch campaign, featuring an launch film that showcases the benefits of Pendle Vaults (over vanilla Pendle) new offering. TLDR:
Front EndWe have developed an exciting new system for partner pages at Yearn called ‘Yearn X’. This system ensures that whenever a protocol hosts its vaults within Yearn, a dedicated partner page is created. These pages are designed to highlight the vaults, facilitate marketing efforts, and provide a unique link for each partner. Additionally, these partner pages will be prominently featured on the Yearn landing page. Yearn partners can choose from five different templates, which they can customize with their content and images. They also have access to our custom illustrations. This design system, featuring adaptable components and a versatile color palette, ensures that while partner landing pages maintain a consistent look and feel, they also retain a unique identity. There are also a boatload of enhancements and fixes across the Yearn ecosystem products: yearn.Fi, yDaemon, and Yearn X. These updates aim to improve user experience, expand functionality, and ensure robust performance across platforms. In yearn.Fi, we have introduced new features like v3 staking booster flow and Pendle Auto Rollover vaults, while also addressing critical fixes and updating dependencies. yDaemon has received important updates, including the addition of a simplified vault structure and enhancements to APR calculations. Finally, Yearn X is gearing up with the initial implementation of the Yearn X Pendle app and preparations for the monorepo initiative. Here’s a detailed look at the key updates: yearn.Fi:Chores:
Fixes:
Features:
yDaemon:Chores:
Fixes:
Features:
Yearn X:Features:
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July's UpdateIt’s July, and as Nelly once sang “it’s getting hot in here, so post a comprehensive update on Github.” He was so underrated wasn’t he… Creative teamIn July, we launched a new process designed to assist developers in creating more comprehensive and engaging product threads. This initiative has already yielded positive results, with notable contributions from the yCRV and Pendle development teams. Their efforts have significantly enhanced the visibility and understanding of our products. TLDR:Our social media strategy continues to deliver substantial growth, with a 10% increase in impressions (reaching a total of 1.2 million), a 105% increase in profile visits, a 60% rise in replies, and a 35% boost in likes. This impressive growth can be attributed to our targeted approach to content creation. We've been focusing on producing content that actively encourages engagement from our audience. By asking thought-provoking questions, initiating discussions, and encouraging feedback, we've managed to foster a more interactive and responsive community. This strategy has not only increased our visibility but has also strengthened our connection with our audience, leading to more meaningful interactions and a more robust online presence. E.g see the 3M engagement chart here:
July Creative highlights:
We also launched Gimme on Polygon, introducing a new user interface for Yearn Vaults. This launch was a collaborative effort with the Polygon team, featuring co-marketing initiatives and support from Polygon's main account, Marc Boiron, the Polygon DeFi team, and others. DesignThe release of Gimme involved significant design input and updates. We are already working on version 1.1 to further enhance the user experience and interface for new users. This includes developing a more convenient withdrawal process and creating various displays for opportunities to make them more appealing. Front endDevs don’t like to talk much, so instead here’s a borderline autistic list of every improvement shipped on Yearn front ends this month: Gimme, Yearn X:
yearn.Fi:
yDaemon:
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August's UpdateAh august. If you live in Europe, you’ve probably taken the whole month off. But if you’re part of MOM - you’ve been grinding hard in a windowless room without even a rickety old fan for company. Oh well. Let’s read an update shall we? Creative teamIn August, our efforts were primarily directed toward promoting Pendle and Arb, as well as enhancing visibility for our Vaults, Gimme, and launching Yearn X. August Creative highlights:
DesignMuch of our recent design focus has been on improving core UX across the Yearn suite of products. Last quarter we launched Gimme, and more recently we launched yearn.space as a new far simpler way to navigate Yearn Vaults optimized for protocol partners. 1upThe goal was to create a fresh UI design for 1up, building on their existing logo, prototype and provided specifications. We developed a comprehensive concept that included the overall vibe and style, color palette, typography, and essential UI elements like inputs and buttons. This concept also incorporated a distinctive tone of voice inspired by retro RPGs, aligning the copy with the visual style and enhancing the overall user experience, as the project required a retro gaming theme. We also created several custom illustrations in-house to complement the design. Yearn.fi RedesignWe're currently in the fine-tuning phase, where we're testing various screens and adjusting UI element sizes to ensure they fit perfectly across all devices. It's a meticulous process, as we strive for the main page to look flawless. yPoolsThe objective was to enhance the UI and UX by building on the existing yETH design. This involved introducing a new accent color and incorporating animated illustrations that aligned with the updated theme. Additionally, several UX improvements were made, including the removal and merging of certain pages based on the provided specifications. IllustrationsWe developed a series of custom illustrations, complemented by relevant memes, to spotlight the Vault of the Week. Each week for four consecutive weeks, a new illustration was crafted to ensure consistency and engagement, effectively drawing attention to the featured vaults. Front endWe’re excited to share a comprehensive set of updates and improvements across our platforms aimed at enhancing functionality, user experience, and system performance. This release addresses key issues and introduces new features that significantly improve our suite of tools and applications. August Development highlights:
Gimme:
YearnFi:
YearnX:Our primary focus has been on the development of YearnX, with an emphasis on resolving bugs and enhancing the codebase. We have systematically identified and addressed various issues to improve the software’s stability and performance. Our efforts have also included refining existing features and implementing strategic improvements to ensure a more robust and efficient system. By dedicating substantial time and resources to these tasks, we aim to deliver a more reliable and optimized YearnX experience. 
yDaemon:
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September's UpdateAnother month another MOM creative team update. As promised in last month’s update, September saw a push for more product marketing over memes - with a concerted effort on yPT Vaults, Vaults of the Week series, Yield optimization content (dropping soon), Yearn X launch and getting ready for the full yearn.fi rebrand coming soon. However, MOM continues to experiment around more engagement content with campaigns like ‘intern’s meme review’ and more. MOM also spent September preparing launch films and content for the upcoming Yearn.Fi rebrand so stay tuned for that. Super hot fire. September Creative highlights:
Front endThis update outlines the ongoing development efforts across multiple Yearn Finance projects, demonstrating the continuous upgrades in the ecosystem commitment to improve both user experience and platform efficiency through meticulous reviews, UI refinements, and deeper integrations. September Development highlights:
yUSD
Yearn Landing
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Scope
Hello everyone.
MOM here. Your friendly neighbourhood DeFi studio which houses front end and creative services under one (virtual) roof. Our small but mighty team of devs, designers and creatives specialises in building DeFi front ends and creating compelling crypto native marketing (or dropping non stop bangers as the kids say).
As a service provider to Yearn, MOM is committed to working closely with Yearn's core teams to understand and deliver on their front end, design and creative needs.
Let's get into our budget proposal shall we? (Rhetorical question innit).
Scope of Work
Below is the scope of work MOM is expecting based on conversations with various yTeam stakeholders and covers design, front end and marketing.
Plan
MOM will work closely with the above Yearn project teams to understand their design, front end, and creative needs.
From there, MOM will do what we do best. Designing and developing delightful UIs that help users interact with the protocols built by the aforementioned yTeams - as well as creating best in class organic creative comms for social media. Helping Yearn projects capture attention and mindshare in a very noisy crypto market.
As Yearn grows with new yTeams building new protocols - MOM plans to continue to scale its team to provide Yearn with top quality service.
Deadline
2023-07-31
People
MOM is a team of 14 crypto native devs, designers and creatives.
Money
Our grant request covers front end development, UI/ UX design, web copy, creative comms, branding, maintainance, bug fixes, and infastructure costs associated with hosting domains and dapps across the range of Yearn projects listed above.
Amount (Total)
365,250 DAI
Wallet address
XXX
Reporting
Monthly
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