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Adoption2017

ianbjacobs edited this page Aug 16, 2018 · 61 revisions

This page is for information about Web Payments Working Group ideas and strategies to encourage adoption of the group's deliverables. Questions? public-payments-strategy@w3.org (archive).

Meetings

Plan

This is a draft plan based on the 20 January call.

Audience

  • CMOs and product owners at larger merchants

Deliverables

  • Developer site
  • Develop the identity of this new system
    • Find a marketing friendly name so that users gain confidence in using the standard APIs to initiate payments.
    • Subsequently we can consider visual identity, a domain for resources related to this identity, etc.
    • See design brief
  • Events
    • once we arrive at a key implementation moment, organize an event to highlight interoperability
    • organize a panel at a conference
  • Seek and promote adoption by one or more prominent merchants

Value proposition

Questions we are hearing

  • Cf 10 Feb 2017 call

Messages from previous discussion

These are draft messages based on discussion.

  • Improved user experience will increase conversions. The improved user experience across the Web will accentuate the improvement.
  • It will be simpler to provide a good checkout experience
  • There will also be security benefits, especially as more secure payment methods become part of the Web thanks to this standard.
  • This is an investment that will continue to bear fruit moving forward as it will be easier to integrate more payment methods into the checkout experience.
  • This standardization effort is backed by industry.

Background

Problem statement

  • Chicken and egg
    • Users want lots of merchants to support in order to justify storing credentials.
    • Merchants want lots of users with stored credentials ready to go.
    • Initially users will not have stored credentials or registered payment apps
  • This is a new system and some user education will be required; there is no familiar identity to this system (a brand problem)
  • Not all browsers will support the API initially on all platforms. We need to communicate clearly how to manage the transition.
  • We lack clear support materials to explain how it all fits together (or will moving forward), including third party payment apps.

Goals

  • Raise awareness about Payment Request API and encourage merchant adoption.
  • Gauge interest in merchant payment apps as part of the full ecosystem we are creating.

Ideas for deliverables

  • Demo site
  • Brand components (name, visual identity)
  • Video?
  • Conference participation
  • Tools
  • Data (e.g., about conversions)

Communications

Venues

  • WPWG Member developer channels

Messages

  • Different messages for different size merchants?
  • What's the ROI?
    • Increasing Conversions
    • Simplicity, security
    • Control (and various benefits that go with simpler checkout)
  • Third party app development (native, Web app) for merchant apps

Press and Analysts

History

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