Application to Cyberport Incubation Program + guide on how to fill out. Oct 22 Deadline

[cliffud]

Harry,

Please review questions and answers and fill in information regarding ownership structure, revenue, etc... this is information that I do not have.

Attached are both the application that I have started and the application guide.

As agreed yesterday, I have tailored the answers to be more about our Remember app. The application guide specifically asks for a viable business plan for a product or service to be ready for marketing in 12 to 18 months and that we must have sufficient funds, or plans to raise sufficient funds, for the company to operate for at least one year upon admission to the Incubation Programme.

[cliffud]

Can't attach PDF or WORD here so uploading and linking:
http://www.cliffordwong.com/cyberportapplication.doc
http://www.cliffordwong.com/cyberportapplicationguide.pdf

[harryworld]

@cliffud Thanks for the work.
I'm checking with this, but .doc does not work good with me.
How about I put the information here, and we consolidate in a day or two before submitting

[cliffud]

Ok sounds good

On Oct 20, 2014, at 9:19 AM, Harry Ng notifications@github.com wrote:

@cliffud Thanks for the work.
I'm checking with this, but .doc does not work good with me.
How about I put the information here, and we consolidate in a day or two before submitting

—
Reply to this email directly or view it on GitHub.

[harryworld]

Background:

1. The company is incorporated in Hong Kong in April 2014, with 6 shareholders.
2. We applied for intellectual property for one of our hardware cover design. (Application No. 1401904.4)

Implementation:
2. Personal / Smart Home / Smart Office
1.
Estimote - US Market - Manufacturer and Service Provider
Kontakt - Poland - White Label Manufacturer

Our product - Personal usage, create the value for end-user first, and then apply to commercial usage. More like the strategy of Apple products.

1. Selling iBeacons
   USD5 net profit if white labelling other providers
   USD10 net profit per each beacon sold, manufacture our own

Classification of Company

1. Limited
2. Tools & Technology
3. Platform / device development
4. On-site incubation

[cliffud]

We should also answer the following. If you have some idea of the direction, then I can write more:

2.4.1 Proposed Products / Services 建議的產品/服務
We will develop iPhone apps and sell Bluetooth iBeacon hardware to interact with these apps. These apps will serve information to users based on their proximity to a beacon or set GPS location.

2.4.2 Target Market / Clients and Market Potential 目標市場/客戶和市場潛力

2.4.3 Competition analysis: Any other similar or competitive products / services in the market? If yes, how do you differentiate your products / services from them and what are your competitive edges?
競爭分析：在市場上有沒有其他類似或有競爭力的產品 / 服務？若有，如何區分您的產品 / 服務，您的競爭優勢是什麼？

2.4.4 Revenue Model / Revenue Plan 收入模式 / 收入計劃

2.4.5 Exit Strategy (If applicable)
退出策略 (如適用)

2.4.6 Business Performance Milestones set for every six months during the entire incubation period.
在為期兩年的培育中，定立每半年的商業里程碑。
Milestone
里程碑 Details
項目詳情
First 6 Months
首六個月
Second 6 Months
第二個六個月
Third 6 Months
第三個六個月
Forth 6 Months
第四個六個月

[harryworld]

I am thinking these others as well, seems still not quite solid.

[cliffud]

Some thoughts:

If we are in the business of selling beacons and offering free software, then we will need to differentiate our beacons by expanding the functionality beyond what competing beacons can do, sell them for less than our competitors, or we limit the app to only function with our own beacons.

If we sell existing beacons, we make $5. If we sell our own, we make $10. But how many do we have to buy in each instance? If none, what better price can we get if we take on some inventory? What is the actual cost of the beacon? If the cost of the beacon is $30 USD and we only sell for $35 USD, the cost is too high.

I think the app should always be free to remove any barrier for users to use it. Offering a commercial service and selling the beacons + the beacon hub will allow us to achieve a lot of functionality that is only then limited by how we design the app. Investing our time / money in creating the infrastructure that can be modified with software to fit the need is best if we cannot identify a direction now.

[zuohaisu]

(A summary of your company’s vision, mission and positioning.)
(公司的長遠目標，使命和定位的摘要。)

Vision - the virtual and real world will become one world
Mission - build a location based platform for daily life through modern solutions
Positioning - cut into the market by a location based todo list

[cliffud]

Yeah, something like that.

Vision - or maybe "introducing the world to smart devices" / "enabling smart devices to see the world" or something like that.
Mission - build a location based platform for daily life through modern solutions
Positioning - cut into the market by a location based todo list

[harryworld]

How about?

Vision - Enabling context awareness as living standard
Mission - Building location based platform with smart devices
Positioning - Cut into the market by a location-based audio todo list

[cliffud]

I am not sure what this would mean to consumers.

Vision - Enabling context awareness as living standard.

On Wednesday, October 22, 2014, Harry Ng notifications@github.com wrote:

How about?

Vision - Enabling context awareness as living standard
Mission - Building location based platform with smart devices
Positioning - Cut into the market by a location-based audio todo list

—
Reply to this email directly or view it on GitHub
#39 (comment).

[harryworld]

We can change to "Enabling smart devices as living standard"

By the way, I think the vision is not for consumers, but more for partners or investors.

[harryworld]

Implementation

2. Target Market
We want to help SME in communicating better.
Take HK as an example, 98% of the working force work in SME, which counts to around 4 million of the working force.
We then want to expand to the foreign market and China.

3. Competition
No direct competition, we are redefining the factors of todo list
Audio todo - N/A
Text todo - Clear, Wunderlist
Location-based todo - Reminders (Apple), Reminders (Google)

4. Revenue Model
Selling electronic device iBeacon
Subscription service including more functions in the app

6. Business Performance
1st: Create customer base to 2000 personal users
2nd: Create customer base to 10000 personal users, with 1% of them pay a subscription fee for more functions
3rd: Create customer base to 50000 personal users, with 2% subscribing, and a active returning rate at 10%
4th: Create customer base to 200000 personal users, with 3% subscribing, and a active returning rate at 15%, sell the hardware device for 1000 pieces

[cliffud]

OK, will add this to the application.

[harryworld]

Company Ownership

1.1. Ownership
NG CHEUK KEUNG 77%
BLUER KEVIN RICHARD 3%
CHEUNG KIN TONG 1%
YANG DAHUI 15%
WONG CLIFFORD JOSHUA 3%
CHENG TUNG 1%

1.2. Org Chart
Harry
|
|---------------------------------|
Product Customer

Product Team: YANG DAHUI / CHEUNG KIN TONG / ZUO HAISU / LO PUI YEE
Customer Team: WONG CLIFFORD JOSHUA / CHENG TUNG
Advisor: BLUER KEVIN RICHARD

2. 1 Core Member
Harry Ng Cheuk Keung (CEO)
Lead Instructor at General Assembly
MSc in HKU (eCommerce & Internet Computing)
BSc in HKUST (Computer Science Information Engineering)

Zuo Haisu (Product Manager)
MSc@Royal Institute of Technology.
BSc@Zhejiang University.
Owner of 4 patents

Yang Dahui (Designer)
Graduate in Guangdong University Of Technology
Major Designer for Tencent QQ Games Portal.

Joseph Cheung Kin Tong (Software Developer)
Graduate at General Assembly
BBA in CUHK

Kaeli Lo Pui Yee (Software Developer)
BSc in HKUST (Computer Science)
Worked as Software Engineer in Pacnet

Clifford Wong (Customer Representative)
Worked in GoDaddy

Richard Cheng Tung (Business Development)
Worked in Google

[harryworld]

3.1. Manpower

Product team including Product Manager, Designer and 2 developers will be working on the software development and operation.
Customer team would focus on customer validation, marketing and business development.

3.2. Equipment
Every one got own machine, and also got a set of electronic devices needed for testing

3.3. Other Direct Costs
When we enter the iBeacon e-commerce business in the 2nd year, we would need to reserve the cost for buying iBeacon from the supplier.

3.4. Forecast
Subscription Fee: HKD78 / USD10 per team of 5 people per month
1st 6-month: 0
2nd: HKD9,360
3rd: HKD468,000
4th: HKD2,808,000

iBeacon device: HKD156 / USD20
4th: HKD156,000

[dataminehk]

Do we need more elaboration on each member profile?

On Wed, Oct 22, 2014 at 1:16 AM, cliffud notifications@github.com wrote:

OK, will add this to the application.

—
Reply to this email directly or view it on GitHub
#39 (comment).

[cliffud]

I think we do. Maybe more data from linkedin? I don't have everyone's
connection.

On Wednesday, October 22, 2014, tknldw notifications@github.com wrote:

Do we need more elaboration on each member profile?

On Wed, Oct 22, 2014 at 1:16 AM, cliffud <notifications@github.com
javascript:_e(%7B%7D,'cvml','notifications@github.com');> wrote:

OK, will add this to the application.

—
Reply to this email directly or view it on GitHub
#39 (comment).

—
Reply to this email directly or view it on GitHub
#39 (comment).

[dataminehk]

Mine's hk.linkedin.com/in/chengtung/

On Wed, Oct 22, 2014 at 10:13 AM, cliffud notifications@github.com wrote:

I think we do. Maybe more data from linkedin? I don't have everyone's
connection.

On Wednesday, October 22, 2014, tknldw notifications@github.com wrote:

Do we need more elaboration on each member profile?

On Wed, Oct 22, 2014 at 1:16 AM, cliffud <notifications@github.com
javascript:_e(%7B%7D,'cvml','notifications@github.com');> wrote:

OK, will add this to the application.

—
Reply to this email directly or view it on GitHub
#39 (comment).

—
Reply to this email directly or view it on GitHub
#39 (comment).

—
Reply to this email directly or view it on GitHub
#39 (comment).

[harryworld]

@cliffud I am in Cyberport, we can finish that after lunch when you come.

[harryworld]

Unable to hand in on time