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Earn: Update cards copy #62721

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Copons opened this issue Apr 12, 2022 · 3 comments
Closed

Earn: Update cards copy #62721

Copons opened this issue Apr 12, 2022 · 3 comments
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Earn [Feature Group] A8C Marketing & Sales Automattic's marketing and sales operations for WordPress.com. Payment Blocks [Type] Task

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@Copons
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Copons commented Apr 12, 2022

Proposed changes:

Earn Screen /earn

Payment Button Card

Site Title Body Primary Secondary
Free Collect payments Let visitors pay for digital goods and services or make quick, pre-set donations by enabling the Payment Button block.
Available with any paid plan — no plugin required.
Unlock this feature Learn more
Paid (Stripe disconnected) " " Enable Payment Button "
Any (Stripe connected) " Let visitors pay for digital goods and services or make quick, pre-set donations by inserting the Payment Button block.
Available with any paid plan — no plugin required.
Manage Payment Button Support documentation

Donations Form Card

Site Title Body Primary Secondary
Free Accept donations and tips Accept one-time and recurring donations by enabling the Donations Form block.
Available with any paid plan — no plugin required.
Unlock this feature Learn more
Paid (Stripe disconnected) " " Enable Donations Form "
Any (Stripe connected) " Accept one-time and recurring donations by inserting the Donations Form block.
Available with any paid plan — no plugin required.
Manage Donations Form Support documentation

Premium Content Card

Site Title Body Primary Secondary
Free Profit from subscriber-only content Create paid subscriptions so only subscribers can see selected content on your site — everyone else will see a paywall.
Available with any paid plan — no plugin required.
Unlock this feature Learn more
Paid (Stripe disconnected) " " Enable Premium Content "
Any (Stripe connected) " " Manage Premium Content Support documentation

Payments Screen /earn/payments

This is only for sites with Stripe disconnected.
Paid and free sites have the same copy, with one single exception:

  • Paid sites have a CTA button, while free sites show an upgrade banner instead.

Accept payments on your website

Our payments blocks make it easy to add a buy button for digital goods or services, collect donations via a form, or limit access for specific content to subscribers-only.

The Payment Button, Donations Form, and Premium Content blocks all require you to first connect your bank account details with our secure payment processor, Stripe.

Site Primary Button Upgrade Banner
Free Upgrade to the Pro plan
Upgrade to enable Payment Blocks
Paid Connect Stripe to Get Started

All credit and debit card payments made through these blocks are securely and seamlessly processed by Stripe.

No plugin required

No additional installs or purchases. Simply connect your banking details with our payment processor, Stripe, and insert a block to get started.

One-time and recurring options

Accept one-time, monthly, and yearly payments from your visitors. This is perfect for a single purchase or tip — or a recurring donation, membership fee, or subscription.

No membership fees

No monthly or annual fees charged.

Join thousands of others

Sites that actively promoted their businesses and causes on social media, email, and other platforms have collected tens of thousands of dollars through these blocks.

Marketing Screen /marketing/tools

Earn Tools Card

Monetize your site

Accept payments or donations with our native payment blocks, limit content to paid subscribers only, opt into our ad network to earn revenue, and refer friends to WordPress.com for credits.

Start earning


See: pdfrp0-o5-p2

@Copons Copons changed the title Earn: Update cards copy [WIP] Earn: Update cards copy Apr 12, 2022
@Copons Copons added [Type] Task [Feature Group] A8C Marketing & Sales Automattic's marketing and sales operations for WordPress.com. and removed [Status] In Progress labels Apr 21, 2022
@Copons Copons changed the title [WIP] Earn: Update cards copy Earn: Update cards copy Apr 21, 2022
@dsas
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dsas commented Apr 28, 2022

@Copons / @sethmclellana8c, can I just check I'm reading the table above correctly? Does use of " mean 'same as above'?

I'm asking because it seems that for sites that are connected to stripe already we're going to say:

Let visitors pay for digital goods and services or make quick, pre-set donations by enabling the Payment Button block.
Available with any paid plan — no plugin required.

It seems a bit odd to me to say enabling the Payment Button block when they're already connected with stripe because:

  • The wording seems like it's leading to an 'Enable Payment Button block' CTA, when the CTA is 'Manage'
  • Perhaps it seems to the user that they haven't already enabled payments, and they could worry something has broken.

@Copons
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Copons commented Apr 29, 2022

In addition to what @dsas said, the PR (I think accidentally) added the same Available with any paid plan — no plugin required text to the Newsletter card.

Screenshot 2022-04-29 at 12 15 19

This wasn't specifically requested, but I think it makes sense to have, since the Newsletter card revolves around the Premium Content block anyway. 🤔

Any thoughts @sethmclellana8c?

Copons pushed a commit that referenced this issue May 20, 2022
Change labels for payment block and donation block in 3 pages:
/earn/
/earn/payments/
/marketing/tools/

See all changes in #62721
@Copons
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Copons commented May 20, 2022

Closed by #63130

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