Problem Statement

• The Director of Sterling contacted me because they are interested in leveraging the power of their data to gain insights into the business and improve their efficiency.

• Sterling wants to better understand their customers' needs, preferences, and behavior. Specifically, want to identify any patterns or trends.

• Sterling believes that leveraging the power of data can help them make more informed decisions and boost effectiveness.

• They want to understand their data, so they can optimize their product offerings, streamline operations, and enhance Sterling’s customer experience

• Sterling E-Commerce is a one-stop online shopping destination for a wide range of high-quality products.

• The company’s mission is to provide their customers with the best shopping experience possible, with a focus on quality, affordability, and convenience.

• Products across various categories such as

• health & sports,

• men's and women's fashion,

• computing,

• entertainment,

• mobiles & tablets,

• appliances,

• beauty & grooming,

• home & living,

• soghaat,

• school & education,

• books, and more.