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Useful ad ops algorithms to run more efficient optimizations, check bid ratios on SSPs, and verify what publishers have implemented ads.txt

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TeddyCr/AdOps

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Advertising Operation Algorithms

Visit TeddyCrepineau.com for more information

Hello and welcome to the AdOps repository. This repository houses different useful program fo ad ops professionals. This is an ongoing project and the reporsitory will be updated on a regular basis.

As of today, the repository is comprised of:

  • kmean algorithm: based on points and dimensions input in the template, the algorithms will cluster similar domains into k clusters where k is defined once difference in average distance of the points to their cluster is less than the thereshold.
  • Uniform distribution of bid price / clearing price: this program calculates how bias exchanges are in their bid mechanisms by calculating the ratio of the user input bid prive over the exchange declared clearing price
  • Check if publisher uses ads.txt: this program runs through a list of domain names provided by the user and return 1) if the publisher uses the ads.txt or not, and 2) the values of the ads.txt file

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Useful ad ops algorithms to run more efficient optimizations, check bid ratios on SSPs, and verify what publishers have implemented ads.txt

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