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An education company named X Education sells online courses to industry professionals. Now, although X Education gets a lot of leads, its lead conversion rate is very poor. The objective is to build a model to identify the hot/potential leads and achieve lead conversion rate to 80%.

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VyasBhaumik/EdTech_Lead_Scoring_Analysis

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EdTech_Lead_Scoring_Analysis

Business Objective : An education company named X Education sells online courses to industry professionals. Now, although X Education gets a lot of leads, its lead conversion rate is very poor. The objective is to build a model to identify the hot/potential leads and achieve lead conversion rate to 80%.

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An education company named X Education sells online courses to industry professionals. Now, although X Education gets a lot of leads, its lead conversion rate is very poor. The objective is to build a model to identify the hot/potential leads and achieve lead conversion rate to 80%.

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