Data Visualisation and Storytelling Group Project
This project was created as part of the MAM course at LBS - AM10: Data Visualisations and Storytelling. The project analyses the livestreaming business and tries to answer questions regarding Twitch and its Monopoly
The livestreaming industry experienced a significant surge in popularity during the COVID-19 pandemic, providing viewers with a sense of community during the lockdowns. This was particularly evident in platforms like Twitch, which saw its viewership skyrocket, with viewing hours growing by 69% year-on-year from 2020 to 2021. The industry reached a staggering 18 billion viewing hours on Twitch in 2023, a testament to its massive appeal. However, as the initial pandemic-driven surge has subsided, the industry has continued to evolve, facing new developments and challenges.
One of the most notable developments in the livestreaming sector has been the emergence of 'Kick', a platform positioning itself as a formidable competitor to Twitch. Kick has quickly gained traction by signing popular streamers such as Adin Ross and XQC, capturing the attention of both consumers and industry observers. From a value proposition perspective, Kick offers a more attractive financial package to streamers with a 95/5 revenue split compared to Twitch's 50/50 split. Despite this, Twitch, with its larger user base, is likely to maintain its momentum in the foreseeable future. However, to sustain its position as a leader in the industry, Twitch will need to focus on catering to the needs of its streamers and ensuring their loyalty in the face of rising competition.
Some examples of Visualisations:
- https://streamscharts.com/channels?time=30-days
- https://www.kaggle.com/datasets/thedevastator/twitch-streamers-comparing-top-streamers-across
- https://socialblade.com/twitch/top/100
- https://twitchstats.net/
- https://streamscharts.com/pricing/streamer
- https://www.kaggle.com/datasets/rankirsh/evolution-of-top-games-on-twitch