This README was lovingly crafted by an AI. Because in 2026, the first thing you do to introduce yourself is outsource it. Very human of us.
An AI has scraped my website and synthesized my entire identity into bullet points. You're welcome.
- 🧑💻 12 years as a developer — enough to know that
it works on my machineis a complete sentence - 🧑💼 10 years as a freelance — aka professionally figuring things out alone
- 🧑
✈️ 5 years as a CTO — managed teams, opened offices, mentored juniors, the whole LinkedIn fantasy - 🌱 Now: transitioning to Product Management, because apparently writing code wasn't enough suffering
An online store for gluten-free beer. Founded late 2025. Because someone had to.
E-commerce on Shopify, brewery partnerships, B2B/B2C, logistics, SEO, the Instagram, the everything.
One person. All of it. Very chill. No burnout. 👍
Agile, Scrum, backlogs, user stories, KPIs, and the sacred act of writing acceptance criteria in Gherkin.
Living the Given / When / Then lifestyle.
A non-exhaustive list of things I've touched and survived.
Compressed by AI into a timeline because your attention span is precious.
2014 ──► Apprentice Dev @ Brainsbucket (AngularJS. We don't talk about it.)
2016 ──► Freelance journey begins (The grind era.)
2017 ──► FullStack @ YooBookToo (Startup life. React/Redux. The dream™)
2018 ──► Frontend @ Soqrate (Notaries. Angular. PDF generation. A running gag.)
2019 ──► FullStack @ LoneStone (Death Stranding contest. NestJS. Peak gaming-meets-dev.)
2021 ──► CTO @ Just Coaching ──────┐ (Sports coaching + IT. NuxtJS, ReactNative, team lead.)
│
2025 ──────────────────────────────────────-┘ (5 years. Many repos. Even more Slack messages.)
2025 ──► Founder @ Free My Beer (Gluten-free. Serious business. 🍺)
2025 ──► Pivoting to PM (New chapter. Same person. More frameworks.)
Because GitHub profiles written by AI always include a "fun facts" section. Here's mine.
- 👨👩👧 Family first — the original agile team
- 🐕 Dogs — better code reviewers than most seniors
- 🎸 Punk-Rock — the original "move fast and break things"
- 🎮 Video Games — BG3, DOS2, and the occasional 3am dungeon
- 🃏 Yu-Gi-Oh! & Magic: The Gathering — prioritization frameworks in disguise
- ⌨️ Mechanical keyboards — because the sound of productivity matters
- 🏋️ Fitness — touching grass, lifting things, being a person
You could fill a form. Or you could just be normal about it.
Website: alariclg.com
Project: free-my-beer.com
This README was generated with the assistance of an AI.
Which is fine. Everything is fine. We're all fine.
// TODO: write my own README someday




