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Your client, a Portuguese banking institution, ran a marketing campaign to convince potential customers to invest in a bank term deposit scheme. The marketing campaigns were based on phone calls. Often, the same customer was contacted more than once through phone, in order to assess if they would want to subscribe to the bank term deposit or not…

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anikch/Banking-Market-Analysis-using-Scala

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Banking-Market-Analysis-using-Scala

Your client, a Portuguese banking institution, ran a marketing campaign to convince potential customers to invest in a bank term deposit scheme. The marketing campaigns were based on phone calls. Often, the same customer was contacted more than once through phone, in order to assess if they would want to subscribe to the bank term deposit or not. You have to perform the marketing analysis of the data generated by this campaign.

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Your client, a Portuguese banking institution, ran a marketing campaign to convince potential customers to invest in a bank term deposit scheme. The marketing campaigns were based on phone calls. Often, the same customer was contacted more than once through phone, in order to assess if they would want to subscribe to the bank term deposit or not…

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