Change "untargeted" category label to "general" in Ads History panel

[lukemulks]

Description

For the Ads History panel, we currently show an "untargeted" category.

Suggest changing the category name from "untargeted" to "general" or "run of browser."

The reason: we're moving away from traditional advertising models, including terminology, to make for a more inclusive, people-first experience.

The current landscape outside of Brave treats people as users, and targets. Users are addicted to a clickbait-addled web, where they're targeted and mowed over with ads.

People aren't targeted with ads in Brave Ads; Brave Ads are matched based on the opportunity within the client.

With the way that the "untargeted" ads are being deployed, going with something like "general" or "run of browser" would 1) be a better fit with the ad model and 2) be a better optic fit for people and brands.

That's the other piece here. We're selling to brands based on our local matching model. By bucketing under "untargeted", advertisers might view that classification in a negative light, given the value prop they were presented.

Steps to Reproduce

1. Open brave://rewards
2. Go to Ads History
3. (hopefully) see an ad that was matched to the "untargeted" category

Actual result:

Expected result:

Reproduces how often:

Brave version (brave://version info)

Version/Channel Information:

• Can you reproduce this issue with the current release?
• Can you reproduce this issue with the beta channel?
• Can you reproduce this issue with the dev channel?
• Can you reproduce this issue with the nightly channel?

Other Additional Information:

• Does the issue resolve itself when disabling Brave Shields?
• Does the issue resolve itself when disabling Brave Rewards?
• Is the issue reproducible on the latest version of Chrome?

Miscellaneous Information:

[tmancey]

Blocked awaiting final Copy

[jenn-rhim]

Agree on your points, @lukemulks. I’d vote for ‘General’.

[LaurenWags]

Verified passed with

Brave	1.8.71 Chromium: 81.0.4044.92 (Official Build) dev (64-bit)
Revision	e98e6f21168a55e7ba57202f56323911cd9d31d1-refs/branch-heads/4044@{#883}
OS	macOS Version 10.14.6 (Build 18G3020)

• Verified test plan from Change "untargeted" category for Brave Ads / Ads History to "general" brave-core#5012
• Verified for clean profile with 1.8.x:

• Verified for upgrade profile:
  1.7.x:

after upgrading to 1.8.x:

Verification passed on

Brave	1.8.77 Chromium: 81.0.4044.92 (Official Build) dev (64-bit)
Revision	e98e6f21168a55e7ba57202f56323911cd9d31d1-refs/branch-heads/4044@{#883}
OS	Windows 10 OS Version 1803 (Build 17134.1006)

• Verified test plan from Change "untargeted" category for Brave Ads / Ads History to "general" brave-core#5012
• Verified for clean profile with 1.8.x:

1.7.x:

after upgrade to 1.8.x:

Verification passed on

Brave	1.8.82 Chromium: 81.0.4044.113 (Official Build) dev (64-bit)
Revision	e3225dafb0475864a1812a374d73a92e391635ac-refs/branch-heads/4044@{#936}
OS	Ubuntu 18.04 LTS

• Verified test plan from Change "untargeted" category for Brave Ads / Ads History to "general" brave-core#5012
• Verified for clean profile with 1.8.x:
  

Also verified on upgraded profile