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Prelaunch MVP landing page (open source alternative to LaunchRock) to get you going quickly so you can focus on your product. Written in Ruby and Rails 4.2 with email collection for two or more user types, social sharing after user signs in, and automailer to new user.
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Latest commit 9e8ce2f @codelitt Merge pull request #21 from avinoth/specs
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This is a quick application to get up and running quickly with your new startup idea so you can focus on your actual product. It is a prelaunch MVP landing page aimed at gathering signups and testing market interest. It was originally written as an open source alternative to LaunchRock. It is written with Ruby on Rails. Originally, we needed an application that provided signup for two types of users for a two-sided market. It's out of the box, ready to go. Just add styling. Fork and enjoy!

It may have a bit of our content, but it wouldn't take you too long to change it to fit your need. Just a heads up.


Here is an example of the launchpage once it's all styled/designed (although, both the project and design are old): Backstagr


  1. Email collection for two types of users

  2. Social sharing

  3. Auto mailer

  4. Ability to export user emails via CSV

  5. Post signup survey and questionaire to gather more market research from your beta users.

Coming soon

  1. Waiting list social actions (i.e. move up the list if you share to 3 friends or something along these lines)

Get it running

Items you should change to customise it for your needs (baring the obvious. I'm not listing those. You'll see the title, etc.):

  • The .gitignore includes the mail initializer.
  1. Add the following environment variables with your configuration.


    An example,

     SMPT_PORT= 587
     DOMAIN= mydomain
     SMTP_PASSWORD= mypassword
     MAIL_SUBJECT= Welcome to the awesome service!
     AUTH_TOKEN= myPasswordForAccessingUsersList

    More details on setting up environment variables are available here.

  2. You'll want to go into app/views/static/success as well as app/views/layouts/_twitterscript/app/views/layouts/_facebookscript and change the details of the social plugins to match your domain/twitter/facebook. It's easy to add HN, Reddit, etc.

  • All the normal rails stuff to start up an app. I'm only calling out the items that need to be changed that aren't so obvious.


  1. Fork the repo and clone it.

  2. Make your changes in a new git branch:

    git checkout -b my-fix-branch master

  3. Create your patch, including appropriate test cases making sure they pass.

  4. Push your branch to GitHub:

    git push origin my-fix-branch

  5. In GitHub, send a pull request to launchpage-rails:master.


A really big thanks to kaiomagalhaes for updating this to Rails 4 and improving some very old code.

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