Skip to content

Node app to pull data from Google Analytics and post into a Salesforce Marketing Cloud Data Extension.

Notifications You must be signed in to change notification settings

danieldrasdo/googleAnalyticsToMarketingCloud

Repository files navigation

googleAnalyticsToMarketingCloud

Node app to pull data from Google Analytics and post into a Salesforce Marketing Cloud Data Extension.

This assumes your utm variables are as follows...

VARIABLE VALUE
utm_medium email
utm_term %%=Format(Now(true),''yyyyMMdd'')=%%
utm_source typeOfEmail (we use %%__AdditionalEmailAttribute1%% for this)
utm_campaign emailName (%%emailname_%%)

You must also create a data extension within Marketing Cloud with an external key of google-analytics that has the following info...

Name Data Type Length Primary key
campaign Text 100 Yes
keyword Text 8 Yes
source Text 100 No
sessions Number No
bounces Number No
bounceRate Decimal 20,10 No
transactions Number No
transactionsPerSession Decimal 20,10 No
transactionRevenue Decimal 12,2 No
transactionRevenuePerSession Decimal 20,10 No

No nullables, empty default values. This assumes what makes an email unique is the campaign name and keyword combo.

This also uses mailgun to email someone if there's ever an error. There are comments in the code that talk about this.

About

Node app to pull data from Google Analytics and post into a Salesforce Marketing Cloud Data Extension.

Topics

Resources

Stars

Watchers

Forks

Releases

No releases published

Packages

No packages published