This is the Cyclistic bike-share analysis case study! In this case study, I will perform many real-world tasks of a junior data analyst. I will work for a fictional company, Cyclistic, in order to answer the key business questions, I will follow the steps of the data analysis process: ask, prepare, process, analyze, share, and act. This project is part of the curriculum of the Google Data Analytics Professional Certificate.
The company offers bike-share program that features more than 5,800 bicycles and 600 docking stations. Cyclistic sets itself apart by also offering reclining bikes, hand tricycles, and cargo bikes, making bike-share more inclusive to people with disabilities and riders who can’t use a standard two-wheeled bike. The majority of riders opt for traditional bikes; about 8% of riders use the assistive options. Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day.
💡 Design marketing strategies aimed at converting casual riders into annual member.
💡 “How do annual members and casual riders use Cyclistic bikes differently?” ”Why would casual riders buy Cyclistic annual memberships?” ”How can Cyclistic use digital media to influence casual riders to become members?”