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Google Analytics 360 and BigQuery

This repo collects a set of queries for an exported Google Analytics 360 dataset into BigQuery.

Google Analytics sample dataset for BigQuery

The sample dataset provides an obfuscated Google Analytics 360 dataset that can be accessed via BigQuery. It’s a great way to look at business data and experiment and learn the benefits of analyzing Google Analytics 360 data in BigQuery. https://support.google.com/analytics/answer/7586738

How to run queries

Using the GCP console:

  • Open the BigQuery web UI in the GCP Console.
  • Click Compose new query.
  • Enter a valid BigQuery SQL query in the Query editor text area.
  • Click Run.

Using the command line:

Open a command line console and execure this command (Google Cloud SDK is required):

bq query --use_legacy_sql=false $(cat landing_visits_by_source.sql)

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