On this repo I am trying to list a "convention" for UTM_ parameters
| Parameters | Fields | Description |
|---|---|---|
| utm_source | source | Identifies from where the traffic originates, like facebook, email or ad |
| utm_medium | medium | Identifies what type of link was used, such as cost per click or email |
| utm_campaign | campaign | Identifies a specific product promotion or strategic campaign |
| utm_term | term | Identifies search terms |
| utm_content | content | Identifies what specifically was clicked to bring the user to the site, such as a banner ad or text link. It is often used for A/B testing and content-targeted ads |
| utm_receiver | receiver | Identifies to who one campaign was sent |
| utm_sender | sender | Identifies to who one sent the campaign |