E2E: document how the AMIs are tagged and how those tags are used

The process by which we tag AMIs with the commit SHA of the Packer directory
isn't documented in this repository, which makes it easy to accidentally build
an AMI that will break nightly E2E.

e2e/terraform/packer/README.md

@@ -1,14 +1,30 @@
 # Packer Builds
 
-These builds are run as-needed to update the AMIs used by the end-to-end test infrastructure.
-
+These builds are run as-needed to update the AMIs used by the end-to-end test
+infrastructure.
 
 ## What goes here?
 
-* steps that aren't specific to a given Nomad build: ex. all Linux instances need `jq` and `awscli`.
-* steps that aren't specific to a given EC2 instance: nothing that includes an IP address.
+* steps that aren't specific to a given Nomad build: ex. all Linux instances
+  need `jq` and `awscli`.
+* steps that aren't specific to a given EC2 instance: nothing that includes an
+  IP address.
 * steps that infrequently change: the version of Consul or Vault we ship.
 
+## How is this used?
+
+The AMIs built by these Packer configs are tagged with `BuilderSha`, which has
+the value of the most recent commit that touched this directory.
+
+The nightly E2E job runs a script to see if there are any AMIs that match the
+most recent commit that touched this directory, and if there aren't it will then
+build the AMIs. Then most recent AMI with a matching SHA is used for the nightly
+E2E run.
+
+If you are changing this directory to build an AMI for testing, it's recommended
+that you change the name of the AMI or make sure that you've locally committed
+your changes so that your test AMI doesn't get picked up in the next nightly E2E
+run.
 
 ## Running Packer builds