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1.1.2_bumble

Thijs Spijker edited this page Mar 4, 2019 · 5 revisions

1.1.2 Bumble

Summary

Bumble is similar to Tinder, but has a few minor differences. The most important one that strikes out, is that the women have to take the first steps. The company prides itself with having a high chat-ratio after matching and a low percentage of misuse.

In addition to dating, bumble also offers Bumble BFF and Bumble Bizz. These two focus on meeting friends and business networking respectively.

Cost

Bumble is free, but has some premium features using micro-transactions. Most notably is Boost, which unlocks the ability to rematch, or extend the 24 match period.

USP

Bumble has three modes, Date, BFF and Bizz, which it separates. You can use one or a combination and switch between them. Using the BFF or Bizz modes will therefore not match you with people looking for a date. The three modes also have separate profiles.

Other

The swiping feature works just likes tumblr, but undo a swipe is different: shaking the phone.

Bumble has a verification option to make sure you are not a bot or catfish. This of course increases the odds of matching.

Brand Identity

Bumble wants to brand itself as the feminist dating app, empowering women to take the lead.

Survey

Just like tinder, refespondents liked this app for being easy to use and quick

Sources

Bumble