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Google Ads Block

What Does This Block Do For Me?

This block contains views, explores and dashboards used for analysis in Looker of exported Google Ads data. It is modeled on the schema from Fivetrans's Google Ads ETL brought over with Looker-specific connector (https://fivetran.com/integrations/adwords_for_looker). The schema documentation for Ads can be found in Google's docs.

Explores

  • AdWord Impressions by Ad
  • Adwords Period Comparison

Dashboards

  • Adwords Overview
  • Clicks Overview
  • Conversions Overview

Installation

This block is installed via the Looker Marketplace. For more information about the Looker Marketplace, please visit this link.

Constants

During installation you will provide two values to populate the following constants:

  • Connection Name - the Looker connection with access to and permission to retrieve data from your Google Ads tables.
  • Google Ads Schema - the schema name for your exported Google Ads data.

Customization

  • This block uses Refinements to allow for modification or extension of the LookML content. For more information on using refinements to customize marketplace blocks, please see this documentation.
  • There are several included explores that are not visible by default. These explores can easily be un-hidden using refinements, or changed to better suit the specific needs of your instance.

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