Techniques web companies can use to set your business apart

These days, with so much competition out there, it is important to develop your company’s unique selling points in order to build awareness and increase your following. Some techniques that can be incorporated in your web design Brisbane to set your business apart are POD’s, core messaging, brand voice/personality, videos and using personalised photos.

POD’s Point of difference or POD’s, are essentially attributes, behaviours and qualities that set you apart from your competition. Being different enables your brand to stand out. Web companies could achieve this in multiple ways. For example, creating a vibrant and creative homepage, making call to actions noticeable and memorable and provide insights and inspiration to your content.

**Core messaging ** Having a core message for your brand is significant. It allows you to communicate not what your company does but why. Core messaging encapsulates what your business stands for and the whole emotional underlying message of who you are. Developing a core message can also create a competitive advantage, communicates your brand values simply and may also increase your mental availability.

Brand voice/ personality Having a brand voice is imperative in order to stand out. It allows your company to communicate your value and makes you recognisable to your audience. It also connects with your brand personality. Your brand personality best describes your brands character and how you want to be seen by your target audience. A brand personality includes things such as colours, imagery and a typeface which represents the brand and makes them memorable to potential clients.

**Video ** Another technique web companies can use to make your business stand out is adding videos to your website. Videos are how customers these days consume content. Its quick, easy and efficient and you can be as creative as you wish. Videos also create a great website experience and benefit your inbound marketing strategy. Videos keep visitors on your website for longer periods of time and therefore is great for your SEO as it ranks your website higher in search results.

Use personalised photos Showing your audience that your company is friendly, approachable and authentic can be done by using personalised photos in the web design Melbourne. Clients value realism and accuracy and providing photos of staff, daily office happenings and work related content will give your viewers a sense of the essence of your company. Personalising photos can also improve customer relationships and improve visitor engagement.