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Add initial version of SWOT analysis
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lizmat committed Aug 21, 2019
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# SWOT analysis of renaming Perl 6 to Raku

## Strengths

- no longer linked to bad reputation of "Perl"

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@CIAvash

CIAvash Aug 21, 2019

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Removes the confusion that Perl聽6 is Perl version 6(a new version of Perl).

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@lizmat

lizmat Aug 21, 2019

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Addressed with 59d8608

- frees up higher versioning of "Perl"
- removes source of Perl community stress
- is a cool name that should appeal to younger people
- name should better appeal to non-english native speakers
- should be easier to get distinctive TIOBE rating

## Weaknesses

- will *still* be linked to "Perl" because of historical connection
- may be hard to find using search engines, at least initially
- must start with TIOBE rating from scratch

## Opportunities

- could be considered a brand new language, and thus more interesting to some
- should re-invigorate development
- should re-invigorate marketing
- with better branding, should be able to get easier sponsorships / grants
- may get core developers who have left, back into the core team
- could be marketed as a programming language without corporate backing, and thus free from corporate influencing / agenda
- could be marketed as the 100-year language properly

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@JJ

JJ Aug 21, 2019

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  • could be marketed on its own, with its own strengths, such as multi-paradigmity and concurrency, as well as coverage of the Unicode standard.

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@lizmat

lizmat Aug 21, 2019

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Addressed with 2c7aeaf

## Threats

- may lose current users because of name change

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@JJ

JJ Aug 21, 2019

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Don't think that's a threat.

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@lizmat

lizmat Aug 21, 2019

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Do you mean it's an opportunity? Or do you mean that in practice this won't happen? If the latter, I think it should still be mentioned, as that just lists possibilities, not facts. Whether or not something will happen, is subject to later analysis.

- may lose current core developers because of name change
- may be made fun of as the language that cannot make up its mind
- may cause incompatibities / breakage that will reflect badly on overall image
- may not get enough traction to grow anyway

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