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+ # SWOT analysis of renaming Perl 6 to Raku
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+ ## Strengths
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+ - no longer linked to bad reputation of "Perl"
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+ - frees up higher versioning of "Perl"
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+ - removes source of Perl community stress
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+ - is a cool name that should appeal to younger people
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+ - name should better appeal to non-english native speakers
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+ - should be easier to get distinctive TIOBE rating
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+ ## Weaknesses
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+ - will * still* be linked to "Perl" because of historical connection
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+ - may be hard to find using search engines, at least initially
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+ - must start with TIOBE rating from scratch
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+ ## Opportunities
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+ - could be considered a brand new language, and thus more interesting to some
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+ - should re-invigorate development
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+ - should re-invigorate marketing
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+ - with better branding, should be able to get easier sponsorships / grants
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+ - may get core developers who have left, back into the core team
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+ - could be marketed as a programming language without corporate backing, and thus free from corporate influencing / agenda
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+ - could be marketed as the 100-year language properly
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+ ## Threats
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+ - may lose current users because of name change
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+ - may lose current core developers because of name change
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+ - may be made fun of as the language that cannot make up its mind
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+ - may cause incompatibities / breakage that will reflect badly on overall image
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+ - may not get enough traction to grow anyway
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