About Dataset:

The DataSet is taken from the Bank Marketing campaigns (phone calls) of a Portuguese banking institution

BUSINESS PROBLEM Statement:

To find out the factors which will help bank to run efficient marketing campaigns and make calls to those customers who are most interested to subscribe for term deposits offered by the bank. Libraries used: Numpy, Pandas, Seaborn, Matplotlib

Used Python and Jupyter Notebook

Steps Involved in the Project:

Basic Exploration

Data Cleaning

Outlier Detection

Finding Skewness

Univariate and Multivariate Analysis

Correlation using Heatmap

Key Insights

Project Conclusion

Pymysql Connection